Authors:
Vanessa Georges
;
François Courtemanche
;
Marc Fredette
;
Pierre-Majorique Léger
and
Sylvain Sénécal
Affiliation:
Tech3Lab, HEC Montréal, Montréal and Canada
Keyword(s):
User Experience, Physiological Measures, Interaction Design, Personas.
Related
Ontology
Subjects/Areas/Topics:
Artificial Intelligence
;
Biomedical Engineering
;
Biomedical Signal Processing
;
Biosignal Acquisition, Analysis and Processing
;
Data Manipulation
;
Health Engineering and Technology Applications
;
Human-Computer Interaction
;
Methodologies and Methods
;
Neurocomputing
;
Neurotechnology, Electronics and Informatics
;
Observation, Modeling and Prediction of User Behavior
;
Pattern Recognition
;
Physiological Computing Systems
;
Sensor Networks
;
Soft Computing
Abstract:
The objective of this paper is to propose a novel approach for the creation of user personas using common patterns in psychophysiological signals. We illustrate the persona creation process through a case example. Using this method, we were able to identify 4 distinct subgroups of varying experience and satisfaction levels. This novel approach illustrates the potential of physiological measures in the identification of various user clusters, based on one or more experiential aspect, as these signals can provide information as to what users are experiencing during the interaction without interference. This should be useful for user experience researchers, practitioners and designers alike to build more accurate user profiles, especially in the context of large scale public installations and immersive experiences.