Authors:
Fangni Wang
and
Nadia Amin
Affiliation:
University of Westminster, United Kingdom
Keyword(s):
e-Business, Facebook, UK Online Retailers, eWOM.
Related
Ontology
Subjects/Areas/Topics:
e-Business and e-Commerce
;
Enterprise Information Systems
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web 2.0 and Social Networking Controls
;
Web Information Systems and Technologies
Abstract:
The purpose of this research is to use data collected from a survey to investigate the interactions between
young consumers and products/services on social media sites, in particular on Facebook. Young consumers
are considered as computer literate and use the Internet more than any other generation. It will be beneficial
for the companies to understand their buying behaviours, product/service recommendations, as they are the
future shoppers. While the technology is developing, the companies must realize the importance of eWOM
(word-of-mouth) in the future e-business. The result will give the companies a clearer understanding on how
to change and evolve their marketing strategy so they can adapt to this fast-forward thinking generation.