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Author: Haodong Liu

Affiliation: Scecina Memorial High School, United States

ISBN: 978-989-758-238-7

Keyword(s): Market, Conjoint, Share.

Abstract: This research conducts conjoint analysis market research study on a branded digital camera using programing R. The aim is to predict market share (strictly share of preference as the model doesn't take into account distribution or promotional effects). In conjoint analysis, customers are shown a variety of possible products (or services) and asked to say which they prefer. By analyzing the preferences against the specification of the products shown statistically, the underlying preferences can be worked out, so that preference for products that were not tested can be evaluated (see conjoint design) to produce a conjoint analysis model to explore different sets of preferences across the market as a whole. Using these preference values (utilities or partworths) from the conjoint research, a market model on customers’ preferences can be created based on what drives customers' decisions. This allows businesses to model and test different product and service options to evaluate likely mark et preferences and potential share, revenue and profit, all based on what customers really value. In this project, a share of preference model is developed to improve the offering to customers and estimate their effect on share to find out which options give the best return on investment. (More)

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Paper citation in several formats:
Liu H. and (2017). Market Share Research Using Conjoint Analysis on Digital Cameras.In Proceedings of the Seventh International Symposium on Business Modeling and Software Design - Volume 1: BMSD, ISBN 978-989-758-238-7, pages 229-232. DOI: 10.5220/0006529402290232

@conference{bmsd17,
author={Haodong Liu},
title={Market Share Research Using Conjoint Analysis on Digital Cameras},
booktitle={Proceedings of the Seventh International Symposium on Business Modeling and Software Design - Volume 1: BMSD,},
year={2017},
pages={229-232},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006529402290232},
isbn={978-989-758-238-7},
}

TY - CONF

JO - Proceedings of the Seventh International Symposium on Business Modeling and Software Design - Volume 1: BMSD,
TI - Market Share Research Using Conjoint Analysis on Digital Cameras
SN - 978-989-758-238-7
AU - Liu, H.
PY - 2017
SP - 229
EP - 232
DO - 10.5220/0006529402290232

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