CUSTOMER BEHAVIOR MODELING UNDER SEVERAL DECISION-MAKING PROCESSES BY USING EM ALGORITHM

Takeshi Kurosawa; Ken Nishimatsu; Motoi Iwashita; Akiya Inoue

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Paper

CUSTOMER BEHAVIOR MODELING UNDER SEVERAL DECISION-MAKING PROCESSES BY USING EM ALGORITHM

Topics: CRM and Business Solutions; e-Marketing and Consumer Behaviour

In Proceedings of the Second International Conference on e-Business - Volume 0ICETE, 339-346, 2007 , Barcelona, Spain

Authors: Takeshi Kurosawa ¹ ; Ken Nishimatsu ¹ ; Motoi Iwashita ¹ and Akiya Inoue ²

Affiliations: ¹ NTT Service Integration Laboratories, Japan ; ² Chiba Institute of Technology, Japan

Keyword(s): Discrete Choice Analysis, EM-Algorithm, Decision Making Process, Consumer Behavior, Data and Knowledge Engineering.

Related Ontology Subjects/Areas/Topics: Business and Social Applications ; CRM and Business Solutions ; e-Business ; e-Marketing and Consumer Behaviour ; Enterprise Information Systems ; Enterprise Software Technologies ; Global Communication Information Systems and Services ; Software Engineering ; Telecommunications

Abstract: This paper gives a model of customer choice behavior modeling based on a combination of decision-making processes by applying latent class model based on EM algorithm. This model can apply for the choice problems of multi services and multi brands under various decision-making processes. In addition to the model based on EM algorithm, we tried some conventional models and compared them. The model based on EM algorithm enables us to know what kinds of customers are classified into a certain class. Moreover, we could construct more accuracy model than conventional model and found the existence of two decision-making processes.

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Paper citation in several formats:

Kurosawa, T.; Nishimatsu, K.; Iwashita, M. and Inoue, A. (2007). CUSTOMER BEHAVIOR MODELING UNDER SEVERAL DECISION-MAKING PROCESSES BY USING EM ALGORITHM. In Proceedings of the Second International Conference on e-Business (ICETE 2007) - ICE-B; ISBN 978-989-8111-11-1, SciTePress, pages 339-346. DOI: 10.5220/0002115703390346

@conference{ice-b07,
author={Takeshi Kurosawa. and Ken Nishimatsu. and Motoi Iwashita. and Akiya Inoue.},
title={CUSTOMER BEHAVIOR MODELING UNDER SEVERAL DECISION-MAKING PROCESSES BY USING EM ALGORITHM},
booktitle={Proceedings of the Second International Conference on e-Business (ICETE 2007) - ICE-B},
year={2007},
pages={339-346},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002115703390346},
isbn={978-989-8111-11-1},
}

TY - CONF

JO - Proceedings of the Second International Conference on e-Business (ICETE 2007) - ICE-B
TI - CUSTOMER BEHAVIOR MODELING UNDER SEVERAL DECISION-MAKING PROCESSES BY USING EM ALGORITHM
SN - 978-989-8111-11-1
AU - Kurosawa, T.
AU - Nishimatsu, K.
AU - Iwashita, M.
AU - Inoue, A.
PY - 2007
SP - 339
EP - 346
DO - 10.5220/0002115703390346
PB - SciTePress