Authors:
Anika Linzenich
;
Katrin Arning
and
Martina Ziefle
Affiliation:
Human-Computer Interaction Center, RWTH Aachen University, Campus-Boulevard 57, 52074 Aachen and Germany
Keyword(s):
Carbon Capture and Utilization (CCU), Social Acceptance, Trust, Product Labeling, Purchase Intention and User Diversity.
Related
Ontology
Subjects/Areas/Topics:
Energy and Economy
;
Energy-Aware Systems and Technologies
;
Greener Systems Planning and Design
;
Renewable Energy Resources
Abstract:
Carbon Capture and Utilization (CCU) is a technological approach to reduce CO2 emissions and fossil resource depletion by using CO2, e.g., from power plants, as feedstock for the manufacturing of products. Since CCU products are novel and have a low public awareness, a specific product label might be helpful to inform the public about and build trust in CCU products. However, product labels should not only target at the merchantability of novel products but should integrate users’ information needs and their requirements towards trust and reliability of the product and the production process. In an online survey with 147 German laypeople, requirements for a trusted CCU label were investigated to derive recommendations for a successful, trust-building label and certification process design. Results revealed a positive trust in the CCU label. CCU label trust tended to be higher in persons with higher trust in other people and product labels in general. Purchase intentions for labeled C
CU products were increased by a higher CCU label trust and environmentally aware behaviors and decreased by a higher technical self-efficacy. Trusted sources informing about the label were identified as focal point for increasing label trust at this early stage of market entering for CCU products.
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