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Authors: Keisuke Tomono ; Hajime Katsuyama ; Shuhei Yamamoto and Akira Tomono

Affiliation: Tokai University, Japan

Keyword(s): Image, Smell, Gaze Detection, Inhalation, Tactile.

Related Ontology Subjects/Areas/Topics: 3D Virtual Environments and Surveillance Applications ; Audio and Video Quality Assessment ; Human-Machine Interface ; Multimedia ; Multimedia and Communications ; Multimedia Devices ; Multimedia Signal Processing ; Multimedia Systems and Applications ; Perceptual/Human Audiovisual System Modeling ; Telecommunications

Abstract: This paper describes the effect on eye catching by digital signage that releases smell from screen and the method of smell presentation to human olfactory receptor. The effect on eye catching is investigated by analyzing movements of eye with and without smell using a detector. Visual image of foods is presented to a viewer, and his or her gazing time on a food object is detected. This experiment reveals advertisement accompanied with smell is more attracted to a viewer. The proposed method for smell presentation is to induce a person inhalation by tactile sensation caused by airflow and released smell at a time of inhalation. This experiment discusses the possibility of inducing subjects to receive smell efficiently.

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Paper citation in several formats:
Tomono, K.; Katsuyama, H.; Yamamoto, S. and Tomono, A. (2012). Image Presentation with Smell for Digital Signage and the Effect on Eye Catching. In Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP; ISBN 978-989-8565-25-9, SciTePress, pages 157-162. DOI: 10.5220/0004025001570162

@conference{sigmap12,
author={Keisuke Tomono. and Hajime Katsuyama. and Shuhei Yamamoto. and Akira Tomono.},
title={Image Presentation with Smell for Digital Signage and the Effect on Eye Catching},
booktitle={Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP},
year={2012},
pages={157-162},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004025001570162},
isbn={978-989-8565-25-9},
}

TY - CONF

JO - Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP
TI - Image Presentation with Smell for Digital Signage and the Effect on Eye Catching
SN - 978-989-8565-25-9
AU - Tomono, K.
AU - Katsuyama, H.
AU - Yamamoto, S.
AU - Tomono, A.
PY - 2012
SP - 157
EP - 162
DO - 10.5220/0004025001570162
PB - SciTePress

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