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Authors: Chiao-Chen Chang 1 ; Wei-Lun Chang 1 and Yang-Chieh Chin 2

Affiliations: 1 Tamkang University, Taiwan ; 2 National Chiao Tung University, Taiwan

Keyword(s): Self-service technology, Theory of planned behaviour, Technology acceptance model.

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Human Factors ; Human-Computer Interaction ; Physiological Computing Systems ; User Needs

Abstract: This study examines what may affect consumers’ intention to use a self-service technology (SST). The objective of this study is to advance our understanding on the intention to use SSTs by comparing and integrating the theory of planned behaviour (TPB) and the technology acceptance model (TAM) as they relate to this issue. Data was collected from 280 adult consumers, and a structural equation modelling approach was employed to test the hypotheses. Although attitude, subjective norm, perceived usefulness have direct positive relationships to behavioural intention to use a SST, perceived behavioural control plays the most important role in explaining the intention to use SSTs. We conclude with managerial implications and directions for future research.

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Paper citation in several formats:
Chang, C.; Chang, W. and Chin, Y. (2009). USER ACCEPTANCE OF SELF-SERVICE TECHNOLOGIES - An Integration of the Technology Acceptance Model and the Theory of Planned Behavior. In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS; ISBN 978-989-8111-88-3; ISSN 2184-4992, SciTePress, pages 161-164. DOI: 10.5220/0001853601610164

@conference{iceis09,
author={Chiao{-}Chen Chang. and Wei{-}Lun Chang. and Yang{-}Chieh Chin.},
title={USER ACCEPTANCE OF SELF-SERVICE TECHNOLOGIES - An Integration of the Technology Acceptance Model and the Theory of Planned Behavior},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS},
year={2009},
pages={161-164},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001853601610164},
isbn={978-989-8111-88-3},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 5: ICEIS
TI - USER ACCEPTANCE OF SELF-SERVICE TECHNOLOGIES - An Integration of the Technology Acceptance Model and the Theory of Planned Behavior
SN - 978-989-8111-88-3
IS - 2184-4992
AU - Chang, C.
AU - Chang, W.
AU - Chin, Y.
PY - 2009
SP - 161
EP - 164
DO - 10.5220/0001853601610164
PB - SciTePress

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