The Research of Mobile Satellite Broadcasting Communication Business Model

Lijun Song; Xiangguo Tian; Maozhu Jin; Yu Song

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Paper

The Research of Mobile Satellite Broadcasting Communication Business Model

In Proceedings of the Information Science and Management Engineering III ISME - Volume 1, 418-421, 2015 , Sanya, China

Authors: Lijun Song ¹ ; Xiangguo Tian ² ; Maozhu Jin ² and Yu Song ²

Affiliations: ¹ Chengdu University of Information Technology, China ; ² Business School, Sichuan University, China

Keyword(s): Mobile Multimedia Business, Business Redundancy, Satellite Mobile Broadcast, 3G Mobile Broadcast on Demand.

Abstract: The same cost curve for mobile multimedia business realized by satellite mobile broadcast and 3G mobile broadcast on demand is analyzed in this paper. The business characteristic curve decided by business redundancy and business user number should be obtained before the mobile multimedia broadcast business is operated by the operator. This operation idea is first presented in this paper, and the different scope of application for the two implementation model is presented under different business type.

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Paper citation in several formats:

Song, L.; Tian, X.; Jin, M. and Song, Y. (2015). The Research of Mobile Satellite Broadcasting Communication Business Model. In Proceedings of the Information Science and Management Engineering III - ISME; ISBN 978-989-758-163-2, SciTePress, pages 418-421. DOI: 10.5220/0006027604180421

@conference{isme15,
author={Lijun Song. and Xiangguo Tian. and Maozhu Jin. and Yu Song.},
title={The Research of Mobile Satellite Broadcasting Communication Business Model},
booktitle={Proceedings of the Information Science and Management Engineering III - ISME},
year={2015},
pages={418-421},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006027604180421},
isbn={978-989-758-163-2},
}

TY - CONF

JO - Proceedings of the Information Science and Management Engineering III - ISME
TI - The Research of Mobile Satellite Broadcasting Communication Business Model
SN - 978-989-758-163-2
AU - Song, L.
AU - Tian, X.
AU - Jin, M.
AU - Song, Y.
PY - 2015
SP - 418
EP - 421
DO - 10.5220/0006027604180421
PB - SciTePress