Authors:
Ana M. Bernardos
;
Paula Tarrío
and
José R. Casar
Affiliation:
ETSI Telecomunicación, Universidad Politécnica de Madrid, Spain
Keyword(s):
Location based services, mobile location services, business models.
Related
Ontology
Subjects/Areas/Topics:
e-Business
;
Enterprise Information Systems
;
M-Business and Ubiquitous Services
;
Mobile Services and Architectures
;
Web and Mobile Business Systems and Services
Abstract:
This contribution aims at identifying classes of differential features of mobile location services, as a framework to understand their value chain and business models. With the purpose of recognizing LBS horizontal common features, we conceptualize a functional taxonomy from an empirical analysis of current commercial mobile location applications. Afterwards, we propose and use an evaluation model to describe mobile location services considering their technological aspects (network technology, accuracy needs, location techniques, etc.), but also the user
experience (value proposal, user interaction methods and type of delivered contents or privacy management) and some related business issues (involved stakeholders, value chain and revenue model). To exemplify the proposed model, a number of in-market services are reviewed.