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Authors: Björn Kijl 1 ; L. O. Meertens 1 ; Bart Nieuwenhuis 2 and Maria-eugenia Iacob 1

Affiliations: 1 University of Twente, Netherlands ; 2 K4B Innovation / University of Twente, Netherlands

Abstract: Currently, business modeling seems to be an art instead of a science, as no scientific method for business modeling exists. This causes many service innovation projects to end after the pilot stage, unable to fulfill their apparent promises. We propose a structured method to create “as-is” business models in a structured manner. The method consists of the following steps: identify the involved value network roles, recognize relations among these roles, specify their main activities and develop a quantitative model using realistic estimates. The resulting quantitative business model is suitable for analysis of the current situation. This is the basis for further predictions, like business cases, scenarios and alternative business model designs. We offer two extra steps to develop and analyse these alternatives. Using our method may increase the viability of service innovation projects by helping to improve the underlying service innovation business model design.

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Paper citation in several formats:
Kijl, B.; Meertens, L.; Nieuwenhuis, B. and Iacob, M. (2011). Assessing the Viability of Service Innovations: A Structured Business Modeling Approach. In Proceedings of the 1st International Workshop on Future Internet Applications for Traffic Surveillance and Management - FIATS-M; ISBN 978-989-8425-87-4, SciTePress, pages 29-43. DOI: 10.5220/0004472900290043

@conference{fiats-m11,
author={Björn Kijl. and L. O. Meertens. and Bart Nieuwenhuis. and Maria{-}eugenia Iacob.},
title={Assessing the Viability of Service Innovations: A Structured Business Modeling Approach},
booktitle={Proceedings of the 1st International Workshop on Future Internet Applications for Traffic Surveillance and Management - FIATS-M},
year={2011},
pages={29-43},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004472900290043},
isbn={978-989-8425-87-4},
}

TY - CONF

JO - Proceedings of the 1st International Workshop on Future Internet Applications for Traffic Surveillance and Management - FIATS-M
TI - Assessing the Viability of Service Innovations: A Structured Business Modeling Approach
SN - 978-989-8425-87-4
AU - Kijl, B.
AU - Meertens, L.
AU - Nieuwenhuis, B.
AU - Iacob, M.
PY - 2011
SP - 29
EP - 43
DO - 10.5220/0004472900290043
PB - SciTePress

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