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Authors: Friska Natalia Ferdinand 1 ; Ki Ho Chung 2 ; Hyun Jeung Ko 3 and Chang Seong Ko 2

Affiliations: 1 Pusan National University, Korea, Republic of ; 2 Kyungsung University, Korea, Republic of ; 3 Kunsan National University, Korea, Republic of

Keyword(s): Strategic Alliance, Express Courier Service, Multi-Objective Programming, Genetic Algorithm.

Abstract: The market competition of express courier service has become severe so that an express delivery company is consistently under pressure to operate its service network as efficient as possible. In this regard, the strategic alliance among small and medium companies can be a useful way in order to maintain their competitiveness. To cope with such challenges, this study proposes a decision support model to examine the feasibility of merging under-utilized courier service centers and collaborating consolidation terminals with strategic alliances among them. The proposed models can be formulated as multi-objective programming models maximizing the minimum expected profit increase of each participating company. A solution procedure based on the maxmin criterion is developed by using a genetic algorithm. The applicability and efficiency of the proposed models is demonstrated through illustrative numerical examples.

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Paper citation in several formats:
Ferdinand, F. ; Chung, K. ; Ko, H. and Ko, C. (2012). A Study on a Decision Support Model for Strategic Alliance in Express Courier Service. In Proceedings of the 9th International Conference on Informatics in Control, Automation and Robotics (ICINCO 2012) - Volume 2: OMDM; ISBN 978-989-8565-22-8; ISSN 2184-2809, SciTePress, pages 620-625. DOI: 10.5220/0004164406200625

@conference{omdm12,
author={Friska Natalia Ferdinand and Ki Ho Chung and Hyun Jeung Ko and Chang Seong Ko},
title={A Study on a Decision Support Model for Strategic Alliance in Express Courier Service},
booktitle={Proceedings of the 9th International Conference on Informatics in Control, Automation and Robotics (ICINCO 2012) - Volume 2: OMDM},
year={2012},
pages={620-625},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004164406200625},
isbn={978-989-8565-22-8},
issn={2184-2809},
}

TY - CONF

JO - Proceedings of the 9th International Conference on Informatics in Control, Automation and Robotics (ICINCO 2012) - Volume 2: OMDM
TI - A Study on a Decision Support Model for Strategic Alliance in Express Courier Service
SN - 978-989-8565-22-8
IS - 2184-2809
AU - Ferdinand, F.
AU - Chung, K.
AU - Ko, H.
AU - Ko, C.
PY - 2012
SP - 620
EP - 625
DO - 10.5220/0004164406200625
PB - SciTePress

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