loading
Papers

Research.Publish.Connect.

Paper

Paper Unlock

Author: Changqiu Li

Affiliation: Zhengzhou Tourism College, China

ISBN: 978-989-8425-55-3

Keyword(s): Customer value identification, RFM analysis, CRM.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Biomedical Engineering ; Business Process Management ; Data Engineering ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Health Information Systems ; Information Systems Analysis and Specification ; Knowledge Management ; Knowledge Management and Information Sharing ; Knowledge-Based Systems ; Ontologies and the Semantic Web ; Society, e-Business and e-Government ; Symbolic Systems ; Web Information Systems and Technologies

Abstract: Fierce market competition forces tourist enterprise to put more and more attention on the demands of the customer. Customer relationship management (CRM) becomes increasingly important in tourist industry. Identify valuable customers and cultivate these valuable customers is the two basic tasks of CRM. So it has significant meaning for manager to indentify the value of customers. In this paper, we introduce a more convenient statistical method based on RFM (Recency, Frequency, Monetary value) analysis (Xiaoyu Zhao, 2005) to the customer value identification in tourist hotel. We study how to use this method in the management of a tourist hotel. The convenience and importance of this method are demonstrated through comprehensive analysis.

PDF ImageFull Text

Download
CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 18.210.24.208

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Li, C. (2011). AN EFFICIENT METHOD TO IDENTIFY CUSTOMER VALUE IN TOURIST HOTEL MANAGEMENT.In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-55-3, pages 165-169. DOI: 10.5220/0003441301650169

@conference{iceis11,
author={Changqiu Li.},
title={AN EFFICIENT METHOD TO IDENTIFY CUSTOMER VALUE IN TOURIST HOTEL MANAGEMENT},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2011},
pages={165-169},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003441301650169},
isbn={978-989-8425-55-3},
}

TY - CONF

JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - AN EFFICIENT METHOD TO IDENTIFY CUSTOMER VALUE IN TOURIST HOTEL MANAGEMENT
SN - 978-989-8425-55-3
AU - Li, C.
PY - 2011
SP - 165
EP - 169
DO - 10.5220/0003441301650169

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.