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Authors: Ramiro Gonçalves ; Frederico Branco ; José Martins ; Vítor Santos and Jorge Pereira

Affiliation: University of Trás-os-Montes and Alto Douro- GECAD, Portugal

Keyword(s): Feedback, Customer, Internet.

Related Ontology Subjects/Areas/Topics: Applications ; Artificial Intelligence ; Business Process Management ; Cloud Computing ; Collaboration and e-Services ; Data Communication Networking ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Industrial ; Knowledge Management and Information Sharing ; Knowledge-Based Systems ; Platforms and Applications ; Social Networks ; Symbolic Systems ; Telecommunications

Abstract: On this paper we proceed to the analysis of the means of obtaining customer feedback through the Internet. Keeping demanding customers as well as attract new ones, has always been a major concern for the majority of the companies. Knowing what customers think is an important part of developing products and services, and differentiating factor against the competition. Obtaining customer feedback through the Internet can be considered more cost efficient and accessible, when compared to more traditional means. This work results from a study that identified the means of obtaining customer feedback, on the websites of the Portuguese companies with the biggest business volume.

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Paper citation in several formats:
Gonçalves, R.; Branco, F.; Martins, J.; Santos, V. and Pereira, J. (2011). CUSTOMER FEEDBACK AND INTERNET - Means used by the Biggest Portuguese Companies. In Proceedings of the International Conference on e-Business (ICETE 2011) - ICE-B; ISBN 978-989-8425-70-6, SciTePress, pages 69-72. DOI: 10.5220/0003517400690072

@conference{ice-b11,
author={Ramiro Gon\c{C}alves. and Frederico Branco. and José Martins. and Vítor Santos. and Jorge Pereira.},
title={CUSTOMER FEEDBACK AND INTERNET - Means used by the Biggest Portuguese Companies},
booktitle={Proceedings of the International Conference on e-Business (ICETE 2011) - ICE-B},
year={2011},
pages={69-72},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003517400690072},
isbn={978-989-8425-70-6},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business (ICETE 2011) - ICE-B
TI - CUSTOMER FEEDBACK AND INTERNET - Means used by the Biggest Portuguese Companies
SN - 978-989-8425-70-6
AU - Gonçalves, R.
AU - Branco, F.
AU - Martins, J.
AU - Santos, V.
AU - Pereira, J.
PY - 2011
SP - 69
EP - 72
DO - 10.5220/0003517400690072
PB - SciTePress

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