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Authors: Christian Haertel ; Matthias Pohl ; Sascha Bosse ; Robert Häusler ; Abdulrahman Nahhas ; Daniel Staegemann ; Matthias Volk and Klaus Turowski

Affiliation: VLBA-Lab, Otto-von-Guericke University, Magdeburg, Germany

Keyword(s): Copycats, e-Commerce, Rocket Internet, Entrepreneur, Business Model Canvas.

Abstract: The copycat approach - replicating proven business models - presents an alternative to following the classic entrepreneurial path in venture creation which is highly contested due to the common perception of being non-innovative and of low-risk. However, existing literature contradicts this conception. This paper features a case study of German e-commerce copycats and their American originals, showing that success of imitating firms cannot be guaranteed despite the utilization of proven business models. From this, potential crucial features influencing the destiny of these copycats are extracted. The outlined enablers are the served markets, post-imitation learning and the usability of the platform. Furthermore, possible useful other tendencies that could be examined in future research are provided.

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Paper citation in several formats:
Haertel, C.; Pohl, M.; Bosse, S.; Häusler, R.; Nahhas, A.; Staegemann, D.; Volk, M. and Turowski, K. (2020). Comparative Study of e-Commerce Ventures: Copycat Enablers in Business Models. In Proceedings of the 2nd International Conference on Finance, Economics, Management and IT Business - FEMIB; ISBN 978-989-758-422-0, SciTePress, pages 80-90. DOI: 10.5220/0009348200800090

@conference{femib20,
author={Christian Haertel. and Matthias Pohl. and Sascha Bosse. and Robert Häusler. and Abdulrahman Nahhas. and Daniel Staegemann. and Matthias Volk. and Klaus Turowski.},
title={Comparative Study of e-Commerce Ventures: Copycat Enablers in Business Models},
booktitle={Proceedings of the 2nd International Conference on Finance, Economics, Management and IT Business - FEMIB},
year={2020},
pages={80-90},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009348200800090},
isbn={978-989-758-422-0},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Finance, Economics, Management and IT Business - FEMIB
TI - Comparative Study of e-Commerce Ventures: Copycat Enablers in Business Models
SN - 978-989-758-422-0
AU - Haertel, C.
AU - Pohl, M.
AU - Bosse, S.
AU - Häusler, R.
AU - Nahhas, A.
AU - Staegemann, D.
AU - Volk, M.
AU - Turowski, K.
PY - 2020
SP - 80
EP - 90
DO - 10.5220/0009348200800090
PB - SciTePress

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