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Authors: Juliana de Melo Bezerra ; Gabriel Marques and Celso Massaki Hirata

Affiliation: ITA, Brazil

Keyword(s): Tie Strength, Social Network, Friendship Maintenance.

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Social Media Analytics ; Social Networks and Organizational Culture ; Society, e-Business and e-Government ; Software Agents and Internet Computing ; Web 2.0 and Social Networking Controls ; Web Information Systems and Technologies

Abstract: Not all friends have the same importance to an individual, and even the importance of a friend can vary over time. In order to keep friends close, online relational maintenance strategies can be employed. The knowledge about the tie strength of an online relation can be useful to social, technical or commercial purposes. In this paper, we define a metric for tie strength in online friendships. We investigate variables related to friendship maintenance as well as their relative importance. Analytic Hierarchy Process (AHP) is a decision method used to find the relevance of the selected variables. We conduct experiments that show a high acceptance of the metric based on assessments of real users.

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Paper citation in several formats:
de Melo Bezerra, J.; Marques, G. and Massaki Hirata, C. (2015). AHP-based Metric for Tie Strength of Online Friendships. In Proceedings of the 11th International Conference on Web Information Systems and Technologies - WEBIST; ISBN 978-989-758-106-9; ISSN 2184-3252, SciTePress, pages 311-320. DOI: 10.5220/0005405003110320

@conference{webist15,
author={Juliana {de Melo Bezerra}. and Gabriel Marques. and Celso {Massaki Hirata}.},
title={AHP-based Metric for Tie Strength of Online Friendships},
booktitle={Proceedings of the 11th International Conference on Web Information Systems and Technologies - WEBIST},
year={2015},
pages={311-320},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005405003110320},
isbn={978-989-758-106-9},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the 11th International Conference on Web Information Systems and Technologies - WEBIST
TI - AHP-based Metric for Tie Strength of Online Friendships
SN - 978-989-758-106-9
IS - 2184-3252
AU - de Melo Bezerra, J.
AU - Marques, G.
AU - Massaki Hirata, C.
PY - 2015
SP - 311
EP - 320
DO - 10.5220/0005405003110320
PB - SciTePress

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