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Authors: Ahmad Kholil 1 and Hubbul Wathan 2

Affiliations: 1 Universitas Sumatera Utara, Indonesia ; 2 Politeknik Negeri Medan, Indonesia

Keyword(s): Informal, tradears, strategy, SWOT.

Abstract: From the results of in-depth interviews with the seven related parties, it is concluded that the factors that influence the informal income of Traders around the Traditional Market in Medan City. Different from other reports and the informal sector or more often known by informal traders is increasing in number. The presence of informal traders that continue to grow and increase also occurred in the city of Medan. Informal traders in Medan City are mostly around traditional markets. This study aims to formulate a strategy in optimizing the income of informal traders around the traditional market in Medan City. This research is expected to provide benefits in optimizing revenue for informal traders and PD Pasar Medan city. The informal sector as a term is usually used for a number of small-scale economic activities. The informal sector is considered as a manifestation of the situation of employment growth in developing countries, so those entering these small-scale activities in the c ity, primarily aim to seek employment and income rather than profit. Since those involved in the sector generally come from low-income, low-educated, unskilled and predominantly immigrant dominions, it is clear that they are not capitalists seeking profitable business and are not businessman as they are known in general. (More)

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Paper citation in several formats:
Kholil, A. and Wathan, H. (2018). Strategy Increases Informal Trader Investment Discovered Traditional Market in Medan City. In Proceedings of the Annual Conference on Social Sciences and Humanities - ANCOSH; ISBN 978-989-758-343-8, SciTePress, pages 275-285. DOI: 10.5220/0007419102750285

@conference{ancosh18,
author={Ahmad Kholil. and Hubbul Wathan.},
title={Strategy Increases Informal Trader Investment Discovered Traditional Market in Medan City},
booktitle={Proceedings of the Annual Conference on Social Sciences and Humanities - ANCOSH},
year={2018},
pages={275-285},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007419102750285},
isbn={978-989-758-343-8},
}

TY - CONF

JO - Proceedings of the Annual Conference on Social Sciences and Humanities - ANCOSH
TI - Strategy Increases Informal Trader Investment Discovered Traditional Market in Medan City
SN - 978-989-758-343-8
AU - Kholil, A.
AU - Wathan, H.
PY - 2018
SP - 275
EP - 285
DO - 10.5220/0007419102750285
PB - SciTePress

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