Authors:
Odile-Florence Giger
1
;
Christopher Bensch
2
and
Tobias Kowatsch
3
;
4
Affiliations:
1
Institute of Technology Management, University of St. Gallen, St. Gallen, Switzerland
;
2
CSS Insurance, Lucerne, Switzerland
;
3
Institute for Implementation Science in Health Care, University of Zurich, Zurich, Switzerland
;
4
School of Medicine, University of St. Gallen, St. Gallen, Switzerland, Centre for Digital Health Interventions, Department of Management, Technology, and Economics, ETH Zurich, Zurich, Switzerland
Keyword(s):
NCD Management, Business Model, Health Insurance, Telemonitoring.
Abstract:
The worldwide incidence of non-communicable diseases (NCDs) is increasing, prompting exploration into technological advancements that present fresh prospects for treating and managing NCDs. Numerous well-established companies have been working in the field of NCD management, providing digital tools for the efficient management. Although there are many digital health companies nowadays, building them up at scale is difficult due to a heterogeneous, inefficient, and fragmented healthcare system. Therefore, we engaged in a conversation with Christopher Bensch, healthcare expert at CSS – one of Swiss’ largest health insurers – to understand better which business models may improve the management of NCDs. The insights are structured along the business model framework of the “Magic Triangle”. We found that the integration of healthcare providers is crucial when implementing the business model. Furthermore, new business models should be launched lean, pragmatic, and improved along the innov
ation process within the given regulatory rules rather than waiting for the regulatory environment to change.
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