Authors:
Eleonora Pantano
1
and
Saverino Verteramo
2
Affiliations:
1
Middlesex University London, United Kingdom
;
2
University of Calabria, Italy
Keyword(s):
Placeless Store, Ubiquitous Store, Ubiquitous Computing, Innovation Management, Technology Management, Retailing.
Related
Ontology
Subjects/Areas/Topics:
Collaboration and e-Services
;
e-Business
;
Enterprise Information Systems
;
Ubiquity
Abstract:
Retailing is subject to a continuous innovation triggered by the constant progresses in technology. The new
technologies are dramatically changing the way for searching, comparing, choosing and buying products, by
providing new exciting and more effective shopping experience. Among the available technology-based
innovations for retailing, especially advancements in networking systems and ubiquitous computing provide
a totally new scenario where competing. In particular, these ones develop new shopping environment not
limited to the traditional physical points of sale, by becoming a promising area for research. This paper aims
at investigating the new competitive scenario, by emphasizing the shift from e- to m- to u-store, and
outlining possible future directions in a placeless shopping scenario.