Authors:
G. Kappel
1
;
J. Schönböck
1
;
M. Wimmer
1
;
G. Kotsis
2
;
A. Kusel
2
;
B. Pröll
2
;
W. Retschitzegger
2
;
W. Schwinger
2
;
R. R. Wagner
2
and
S. Lechner
3
Affiliations:
1
Vienna University of Technology, Austria
;
2
Johannes Kepler University Linz, Austria
;
3
Netural Communication, Austria
Keyword(s):
Social Networks, Personalization, Profiles, Integration, Service Brokerage.
Related
Ontology
Subjects/Areas/Topics:
B2B, B2C and C2C
;
B2C/B2B Considerations
;
Business and Social Applications
;
Cloud Computing
;
Communication and Software Technologies and Architectures
;
Coupling and Integrating Heterogeneous Data Sources
;
Databases and Information Systems Integration
;
e-Business
;
Enterprise Information Systems
;
Enterprise-Wide Client-Server Architecture
;
Internet and Collaborative Computing
;
Market-Spaces: Market Portals, Hubs, Auctions
;
Organisational Issues on Systems Integration
;
Semantic Web Technologies
;
Services Science
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web Databases
;
Web Information Systems and Technologies
Abstract:
Social networks have seen enormous growth over the past few years, providing also a powerful new channel for distributing personalized services. Personalization, however, is exacerbated because social content is scattered across different social networks serving specific human needs and social networkers are particularly reluctant to share social content with service providers, if not under their full control. This paper sketches TheHiddenU, a social nexus exploiting semantic techniques for integrating, profiling and privatising social content, thereby providing the technical prerequisites for personalized brokerage, a new, sustainable business model in the Social Web.