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Author: Bing Wu

Affiliation: Tongji Univeristy, China

Keyword(s): Sociality, Web Forum, Exponential Random Graph, Sentiment.

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Human-Computer Interaction ; Interaction Techniques and Devices

Abstract: We use exponential random graph to examine the generative processes that give rise to widespread sociality patterns in web forums. We apply the methods to Yahoo finance Wal-Mart message board from 1999 to 2008 to investigate authors’ propensities to establish relationship increase by activity. Research results shows that although having the lowest percentage in Web forums, medium activity authors are more social than high activity authors, which shows the consistent pattern with few core members contributing the majority of content. Considering sentiment, objective authors have the highest sociality, followed by negative subjective authors, which is proportional to the constitution of author sentiment group. Similar situation happened in author sociality by class, authors’ tendency to establish relationship is quite different. We conclude with a discussion of how exponential random graph may contribute to our understanding of social interaction structure and the processes that create it. (More)

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Paper citation in several formats:
Wu, B. (2013). Sociality in Web Forum. In Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 1: ICEIS; ISBN 978-989-8565-61-7; ISSN 2184-4992, SciTePress, pages 54-57. DOI: 10.5220/0004425000540057

@conference{iceis13,
author={Bing Wu.},
title={Sociality in Web Forum},
booktitle={Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 1: ICEIS},
year={2013},
pages={54-57},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004425000540057},
isbn={978-989-8565-61-7},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 15th International Conference on Enterprise Information Systems - Volume 1: ICEIS
TI - Sociality in Web Forum
SN - 978-989-8565-61-7
IS - 2184-4992
AU - Wu, B.
PY - 2013
SP - 54
EP - 57
DO - 10.5220/0004425000540057
PB - SciTePress

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