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Authors: Frederik Situmeang ; Rob Loke ; Nelleke de Boer and Danielle de Boer

Affiliation: Centre of Market Insights, Amsterdam University of Applied Sciences, Wibautstraat 3b, Amsterdam and The Netherlands

Keyword(s): Crowdsourcing, Innovation, Unstructured Text.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Business Analytics ; Data Analytics ; Data Engineering ; Data Management and Quality ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Semi-Structured and Unstructured Data ; Symbolic Systems ; Text Analytics

Abstract: Companies use crowdsourcing to solve specific problems or to search for innovation. By using open innovation platforms, where community members propose ideas, companies can better serve customer needs. So far, it remains unclear which factors influence idea implementation in crowd sourcing context. With the research idea that we present here, we aim to get a better understanding of the success and failure of ideas by examining relationships between characteristics of ideators, characteristics of ideas and the likelihood of implementation. In order to test the methodological approach that we propose in this paper in which we investigate for business relevant innovativeness as well as sentiment based on text analytics, data including unstructured text was mined from Dell IdeaStorm using webcrawling and scraping techniques. Some relevant hypotheses that we define in this paper were confirmed on the Dell IdeaStorm dataset but in order to generalize our findings we want to apply to the Le go dataset in our current work in progress. Possible implications of our novel research idea can be used to fill theoretical gaps in marketing literature, help companies to better structure their search for innovation and for ideators to better understand factors contributing to successful idea generation. (More)

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Paper citation in several formats:
Situmeang, F.; Loke, R.; de Boer, N. and de Boer, D. (2019). Empowered by Innovation: Unravelling Determinants of Idea Implementation in Open Innovation Platforms. In Proceedings of the 8th International Conference on Data Science, Technology and Applications - DATA; ISBN 978-989-758-377-3; ISSN 2184-285X, SciTePress, pages 289-295. DOI: 10.5220/0007948602890295

@conference{data19,
author={Frederik Situmeang. and Rob Loke. and Nelleke {de Boer}. and Danielle {de Boer}.},
title={Empowered by Innovation: Unravelling Determinants of Idea Implementation in Open Innovation Platforms},
booktitle={Proceedings of the 8th International Conference on Data Science, Technology and Applications - DATA},
year={2019},
pages={289-295},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007948602890295},
isbn={978-989-758-377-3},
issn={2184-285X},
}

TY - CONF

JO - Proceedings of the 8th International Conference on Data Science, Technology and Applications - DATA
TI - Empowered by Innovation: Unravelling Determinants of Idea Implementation in Open Innovation Platforms
SN - 978-989-758-377-3
IS - 2184-285X
AU - Situmeang, F.
AU - Loke, R.
AU - de Boer, N.
AU - de Boer, D.
PY - 2019
SP - 289
EP - 295
DO - 10.5220/0007948602890295
PB - SciTePress