Authors:
María Camila Romero
;
Mario Sánchez
and
Jorge Villalobos
Affiliation:
Universidad de los Andes, Colombia
Keyword(s):
Business Model, Patterns, System Dynamics, Execution, Constructors.
Related
Ontology
Subjects/Areas/Topics:
e-Business
;
Enterprise Engineering
;
Enterprise Information Systems
Abstract:
The dynamic aspects of a business model are key to understanding the behavior of the business and the consequences
of any change. In spite of the multiple approaches to describe business models, most of them
emphasize static elements and leave the dynamic ones to intuition which in turn, diminishes the overall understanding
of the model. Among the approaches that explicitly present dynamic elements, we find business
model patterns which provide a visual representation of the dynamic behind the business by portraying information,
value and money flows. Although the representation delivers adequate insights on the dynamics, it
is possible to enhance them by executing the patterns. To visualize the dynamic behavior and the effects of
changes and time in any component, we present an approach based on system dynamics.