Authors:
Richard Ladwein
1
and
Mohamed Slim Ben Mimoun
2
Affiliations:
1
Institut d’Administration des Entreprises, University of Lille, France
;
2
Istitut Superieur de Gestion, University of Sousse; Institut d’Administration des Entreprises, University of Lille, France
Keyword(s):
e-consumer, product retrieving, qualitative study, Internet familiarity, Usability.
Related
Ontology
Subjects/Areas/Topics:
B2B, B2C and C2C
;
Communication and Software Technologies and Architectures
;
e-Business
;
Enterprise Information Systems
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web Information Systems and Technologies
Abstract:
After presenting the concept of offer retrieving on the Internet, the present paper explore via a qualitative
study the different strategies used by the consumer to retrieve a product on a commercial web site and the
role of familiarity in the determination of such strategy. Our results show that individual ability to retrieve
the offer on a commercial Web site would depend on the adopted strategy and on the Internet familiarity
level. Confirming the idea according to which there is a narrow link between the usability and offer
accessibility on an e-commerce site.