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Authors: Richard Ladwein 1 and Mohamed Slim Ben Mimoun 2

Affiliations: 1 Institut d’Administration des Entreprises, University of Lille, France ; 2 Istitut Superieur de Gestion, University of Sousse; Institut d’Administration des Entreprises, University of Lille, France

ISBN: 978-972-8865-47-4

Keyword(s): e-consumer, product retrieving, qualitative study, Internet familiarity, Usability.

Related Ontology Subjects/Areas/Topics: B2B, B2C and C2C ; Communication and Software Technologies and Architectures ; e-Business ; Enterprise Information Systems ; Society, e-Business and e-Government ; Software Agents and Internet Computing ; Web Information Systems and Technologies

Abstract: After presenting the concept of offer retrieving on the Internet, the present paper explore via a qualitative study the different strategies used by the consumer to retrieve a product on a commercial web site and the role of familiarity in the determination of such strategy. Our results show that individual ability to retrieve the offer on a commercial Web site would depend on the adopted strategy and on the Internet familiarity level. Confirming the idea according to which there is a narrow link between the usability and offer accessibility on an e-commerce site.

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Paper citation in several formats:
Ladwein R.; Slim Ben Mimoun M. and (2006). OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research.In Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-47-4, pages 127-131. DOI: 10.5220/0001245901270131

@conference{webist06,
author={Richard Ladwein and Mohamed {Slim Ben Mimoun}},
title={OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research},
booktitle={Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2006},
pages={127-131},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001245901270131},
isbn={978-972-8865-47-4},
}

TY - CONF

JO - Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research
SN - 978-972-8865-47-4
AU - Ladwein, R.
AU - Slim Ben Mimoun, M.
PY - 2006
SP - 127
EP - 131
DO - 10.5220/0001245901270131

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