broadcasting industry to relax such problems.
MPEG-21 specifies a set of standards to ease
transactions of multimedia content and the provision
of digital multimedia services in heterogeneous
network environments, including broadcast. MPEG-
21 is being designed as a common standard for range
of applications of digital multimedia content and one
of most important applications is digital
broadcasting. Various aspects in digital broadcasting
including networking, events, channels, services,
programs, signalling, encoding, bandwidth,
conditional access, subscription, advertisements and
interactivity, are all covered by MPEG-21, placing it
therefore in a position to framework to be applied in
digital broadcasting.
2 DIGITAL TRANSITION IN
BROADCASTING
2.1 Transition in performance and
platform
Currently there is a clear trend in the market towards
wider range of receiver platforms including mobile
platform and higher definition platform. The sales of
personal digital recording are growing very quickly.
This all lead to the rapid replacement of the basic
tool of subscribing broadcasting service.
2.2 Transition in functionality
Change of platform and performance introduces
several new functionalities. Most widely appreciated
function is time-shifting by personal recording
devices. The combination of electronic program and
personal recording derives great enhancement of
viewing opportunity. Networking functionality is not
very widely used currently, but it might have great
impact if broader bandwidth capable to handle video
will be widely available. For the audio broadcasting,
internet is powerful enough to deliver audio
broadcasting and there are over 1000 internet audio
broadcasting station is US and Europe.
2.3 Transition in viewing behaviour
Interactivity can be provided to the TV viewer in
many different ways. There are two main categories
of iTV programming, unrelated or related to the
scheduled programming. The first is referred to as
“24/7” as it comprises interactive services available
all the time. The second, “enhanced services”
includes the provision of alternative camera angles
or feeds during live events, possibility to vote on
contestants in a show or playing with them, but also
additional information related with the normal
programming. These services whilst imposing new
challenges to the TV broadcaster, are already part of
their new business model and are changing the way
viewers behave in front of the TV set. This is being
seen as a personal device, able to satisfy in different
ways their needs, providing them control to decide
the timing and detail to which they watch TV.
3 CHALLANGES FOR MPEG-21 IN
BROADCASTING
3.1 Potential problem
The new digital era in TV broadcasting brought the
multi-channel technology, a considerably larger
number of competing channels combining huge
quantity of archived and new material. TV
broadcasters are seeing themselves confronted with
new challenges and hard competition. In order to be
successful and maintain the loyalty of their audience
or even increase it, broadcasters need to provide
more quality, to offer more choices, to provide
different “flavours” of the same content, to delivery
news fast, to re-distribute content in a differentiated
way, all this across multiple platforms. And in order
to be competitive, they need to do it efficiently
without incurring excessive extra costs.
3.2 Role of MPEG-21
The current workflow in the broadcasting chain is
not adequate to allow re-purposing or re-packaging
the content to support cross-media delivery and
audience-adapted programming. The process is
complicated as it involves many people with
different backgrounds, roles and rights as well as a
large amount of content and metadata coming from
different sources and in different formats. All this
information must be easily accessible to all and its
consistency guaranteed throughout the complete
broadcast workflow. This is where MPEG-21 comes
into play.
4 MPEG-21 OVERVIEW
MPEG-21 is the ISO/IEC standard currently under
development in MPEG (Burnett et al., 2003)
(Bormans, Gelissen and Perkis, 2003). Unlike
preceding MPEG standards, MPEG-21 does not
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