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6.5 Network and media concentration
The balancing of benefits and problems in relation to complementarities and market
power is not a new issue. Public policies have been seeking to strike such balances in
many areas for a long time, and asymmetric regulation has been used to increase
competition between telecom operators, and incumbent telecom operators have been
forbidden to offer cable TV services and have been requested to divest such activities.
On the content side, many countries have for years had regulations limiting cross
media ownership. However, technological developments including digitalisation of
different media content, policy developments in the direction of increasing
liberalisation and a less stringent view on economic power concentration, and
increasing business internationalisation leading to larger corporations and political
support for such tendencies, have altered the former balance points between the
benefits and problems associated with common ownership of broadcasting and
telecom networks and with media concentration. Network competition needs to be
ensured also on a converging market for broadband services and there is still a need to
ensure plurality in media. There is today a widespread political trend toward
loosening the restrictions on media concentration, including cross media ownership
provisions, in order to take advantage of the new complementarities between media.
However, the policy issue is still there and just as important as it ever was. New
balances have to be struck in view of benefits and drawbacks in loosening and
restructuring regulations on media concentration.
6.6 Converging Content Regulation and other content issues
Adaptation of content regulation is crucial for development of broadband. In some
areas for instance broadcasting existing regulation may pose barriers towards
development of converging services, and users may be reluctant to use services if
consumer protection is inadequate. Both issues may hamper service development and
demand, and delay roll-out of a broadband infrastructure.
It is an open issue as to the extent regulation in the different content areas should
converge. In the broadcast area, many countries have public service provisions of
some kind, though they may be very different from one another. Some broadcasters
have responsibilities for providing services under certain quality obligations but have,
at the same time, a number of privileges in terms of, e.g., frequencies for terrestrial
transmission. In other media areas, for instance print media, there are no such
arrangements. And when content can be used across different infrastructure platforms,
the question is what the implications will be for the specific public service provisions
in the traditional broadcasting area. It will surely be more difficult to maintain a
central position for public service broadcasters, but will public service provisions
necessarily disappear? Conversely, is it possible and desirable to extend public
service provisions to the Internet web in the sense that public service broadcasters
become obliged to develop web pages with a public service type of content?
Another example of a similar question relates to the media responsibility rules for
print and electronic mass media. Authors/journalists and editors are in most countries
responsible for what is printed and broadcast. However, such rules seldom apply to
information on the web, and the issue is whether it is possible and desirable to uphold
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