
3   Digital Watermarking 
Digital watermarking is an efficient technique to protect intellectual property from 
illegal copying. It provides a means of embedding a message in a piece of digital data 
without destroying the value of the digital data. Digital watermarking techniques 
embed a known message in a piece of digital data as a means of identifying the 
rightful owner of the data. These techniques can be used on many types of digital data 
including still imagery, movies, and music. This work focuses on digital 
watermarking for images and in particular invisible watermarking. A digital 
watermark is a signal permanently embedded into digital data (audio, images, video, 
and text) that can be detected or extracted later by means of computing operations in 
order to make assertions about the data. The watermark is hidden in the host data in 
such a way that it is inseparable from the data and so that it is resistant to many 
operations that may degrade the host document.  
 
Digital Watermarking techniques derive from steganography, which means covered 
writing (from the Greek words stegano or ''covered'' and graphos or ''to write''). 
Steganography is the science of communicating information while hiding the 
existence of the communication. The goal of steganography is to hide an information 
message inside harmless messages in such a way that it is not possible even to detect 
that there is a secret message present. Both steganography and watermarking belong 
to a category of  information hiding, but the objectives and conditions for the two 
techniques are just the opposite. In watermarking, for example, the important 
information is the "external" data (e.g. images, voices, etc.). The "internal" data (e.g. 
watermark) is additional data for protecting the external data and to prove ownership. 
In steganography, however, the external data (referred to as a vessel, container, or 
dummy data) is not very important. It is just a carrier of the important information; 
the internal data. A watermark is designed to permanently reside in the host data. If 
the ownership of a digital work is in question, the information can be extracted to 
completely characterize the owner.  
 
Digital watermarking is an enabling technology for e-business strategies: conditional 
and user specific access to services and resources. Digital watermarking offers several 
advantages. The details of a good digital watermarking algorithm can be made public 
knowledge. Digital watermarking provides the owner of a piece of digital data the 
means to mark the data invisibly. The mark could be used to serialize a piece of data 
as it is sold or used as a method to mark a valuable image. For example, this marking 
allows an owner to safely post an image for viewing but legally provides an 
embedded copyright to prohibit others from posting the same image. Watermarks and 
attacks on watermarks are two sides of the same coin. The goal of both is to preserve 
the value of the digital data. However, the goal of a watermark is to be robust enough 
to resist attack but not at the expense of altering the value of the data being protected. 
On the other hand, the goal of the attack is to remove the watermark without 
destroying the value of the protected data. The contents of the image can be marked 
without visible loss of value or dependence on specific formats. For example a bitmap 
(BMP) image can be compressed to a JPEG image. The result is an image that 
requires less storage space, but cannot be distinguished from the original. Generally, a 
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