STRATEGIES FOR THE DIGITAL ENTREPREUNERSHIP - How to survive in the actual dotcom reallity

Felipe Quadros, Hugo Cesar Hoeschel, Andre Bortolon, Francisco da Silva

2004

Abstract

This article approaches the importance of business plans development for Information technology companies, wrapped up into an extremely fast and dynamic reality of the globalized world transformations. A recent approach was given about the mistakes made mainly by the companies based on the Internet, well known as dotcoms, before the crash of NASDAQ in 2000. It was searched to trace a parallel among the mistakes made by these companies thanks to inefficiency of its business plans, also identifying their flaws, suggesting a reflection for entrepreneurs and futures managers, who see in the Business Plan development a way to enlarge its business and attract investors, as weel through electronic means as for conventional means.

References

  1. BHIDE, Amar. How the entrepreneurs build right strategies. Harvard Business Review Collection, on Entrepreunership. Rio de Janeiro: Campus, 2002.
  2. Financing for bootstrapping: the art of the start-ups. Harvard Business Review Collection, on Entrepreunership. Rio de Janeiro: Campus, 2002.
  3. DEGEN, Ronald. The entrepreneur: foundations of the managerial initiative. 8th ed. São Paulo: Mc GrawHill, 1989
  4. De MASI, Domenico. The creative Leisure: Interview to Maria Serena Palieri. 4th ed. Rio de Janeiro: Sextante, 2000.
  5. DRUCKER, Peter F. Besides the Information Revolution: what the Internet really represents. HSM Management Collection, e-Business and Technology. São Paulo, Publifolha, 2001
  6. http://www.econsultingcorp.com.br/insider_info/indicadores.shtml on September 22 of 2003 at 22:43 hs.
  7. Isto é Dinheiro Magazine. Part that lacked: assemblers join to buy in the net. Collected on line in: http://www.terra.com.br/istoedinheiro/260/ecommerce /260_peca_faltava.htm on September 20, 2003 at 15:30 hs.
  8. KOTLER, Philip. Marketing Management: Analysis, Planning, Implementation and control. 5th ed. São Paulo: Atlas, 1998.
  9. Marketing for the XXI century: how to create, conquer and dominate markets. São Paulo: Futura, 1999.
  10. SAHLMAN, William A. How to elaborate a great Business Plan. Harvard Business Review Collection, on Entrepreunership. Rio de Janeiro: Campus, 2002.
  11. SALIM, César Simões, et al. Building Business Plans : all the necessary steps to drift and to develop business with success. Rio de Janeiro: Campus, 2001.
  12. VIEIRA, Eduardo. The backstages of the Internet in Brazil. São Paulo: Manole, 2003.
Download


Paper Citation


in Harvard Style

Quadros F., Hoeschel H., Bortolon A. and da Silva F. (2004). STRATEGIES FOR THE DIGITAL ENTREPREUNERSHIP - How to survive in the actual dotcom reallity . In Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 972-8865-00-7, pages 527-530. DOI: 10.5220/0002656905270530


in Bibtex Style

@conference{iceis04,
author={Felipe Quadros and Hugo Cesar Hoeschel and Andre Bortolon and Francisco da Silva},
title={STRATEGIES FOR THE DIGITAL ENTREPREUNERSHIP - How to survive in the actual dotcom reallity},
booktitle={Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2004},
pages={527-530},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002656905270530},
isbn={972-8865-00-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Sixth International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - STRATEGIES FOR THE DIGITAL ENTREPREUNERSHIP - How to survive in the actual dotcom reallity
SN - 972-8865-00-7
AU - Quadros F.
AU - Hoeschel H.
AU - Bortolon A.
AU - da Silva F.
PY - 2004
SP - 527
EP - 530
DO - 10.5220/0002656905270530