
prefer to operate autonomously hence documenting academic processes may be seen 
as an intrusion into their freedom and privacy. It correlates well with the general 
observation that academics are less likely to operate in an “enterprise” mode when the 
current academic reward system is very much based on individual research outputs. 
Understandably academics tend to gain more if they devote time and energy towards 
those aspects of teaching and research which tend to be less “formularisable”. 
The certification process increased administrative staff members’ awareness of the 
school’s core processes. They focused on these processes to help enhance the trans-
parency of them and to identify activity owners hence have better appreciation of 
each other’s roles and tasks. 
Since administrative staff members tend to adopt proactive leadership management 
and facilitated greater communication and teamwork, they have higher coordination 
level. Academics, on the other hand, have much lower coordination level as they tend 
to operate autonomously. 
5.2   ISO: Processes versus Outcomes 
The impact of ISO certification on the school have not been analysed as yet since the 
whole certification process was completed at the end of 2003. However, following 
from our discussions with the school management, the specific benefits of ISO certi-
fication to the school included streamlined processes by eliminating redundant and 
duplication activities. In addition administrative staff members have better under-
standing of the school’s activities, thus are no longer perform activities that are sup-
posed to be done at academic faculty level. 
Recall the discussion in Section 2 about the implicit assumption of ISO certifica-
tion that quality of processes guarantees quality of outcomes. This may not necessary 
be the case. Efficiency is producing maximum (a given) level of outputs for a given 
(minimum) set of inputs while effectiveness looks at how well the objectives of the 
entity are achieved. Efficient processes may not necessary be effective and vice versa. 
Therefore quality of processes does not guarantee quality of outcomes. As discussed 
in Seng and Churilov [24], in order for process to be both efficient and effective, 
mean objectives of the process must be aligned with fundamental objectives of a HEE 
using Keeney’s value focused thinking [11] where fundamental objectives are specific 
objectives that an organisation wants to achieve while mean objectives are objectives 
that help accomplish fundamental objectives. For example, the set of fundamental 
objectives for a HEE include among others: provide facilities for study and evalua-
tion; give instruction and training; aid advancement of knowledge; and confer de-
grees, while mean objectives include among others: increase revenue; improve cus-
tomer service; reduce operating cost; and manage fixed assets. 
Consequently the implicit assumption of ISO certification should not be taken for 
granted. On the contrary, it is important that the objectives of the processes identified 
for documentation be aligned with the objectives of the HEE. 
We have just demonstrated the findings of the case study that did not use the 
power of ARIS. Below we demonstrate how the ARIS methodology can be used to 
improve process modelling and understanding. 
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