
blogging services like Blogger, TypePad or 
WordPress; we can share our photos in flickr, 
defining our different social circles (friends, family, 
colleagues); we can define, manage and extend our 
social (personal or even professional) networking 
(contact networks) with Linked, eConozco or Orkut 
services; we may also collaborate online with project 
management tools like BaseCamp or wiki services 
like SocialText or eApuntes; if you want to, you can 
publish your videos or audio clips in OurMedia, or 
broadcast your podcasts through Odeo; You can 
access to encyclopedia-like articles with an 
outstanding update frequency in Wikipedia... the list 
grows to the infinite. 
It's time for the real productive consumers – beyond 
the DIYers-like prosumers of the third wave 
announced by Alvin Toeffler – to lead the way. 
Anybody can contribute to a global categorization 
effort, the collaborative semantic tagging process 
that is taking place all over the world through 
folksonomies services like Blogmarks, del.icio.us, 
de.lirio.us or Wists. This kind of project is not viable 
for any centralized computing resources you could 
ever imagine before. 
We can try to visualize the Web 2.0 
conceptualization in a layered scheme (Figure 1), 
where the Web itself appears as the technology 
platform supporting a growing and emergent amount 
of new applications and services we can consider as 
belonging to a single (wide-sense) social software 
concept. Upon this social software layer, we can 
realize the existence of a processes layer where the 
emergence of new human-technology interactions 
takes place shaping new habits, routines and 
information “prosumtion” patterns. Finally, we find 
the social networks people are building within a new 
(cyber)social environment that resemble some kind 
of “real virtuallity”, bridging the current gap people 
usually see between their lives in the real world and 
their different “avatars” within the Internet. 
If we open up each of these layers (Figure 2) we're 
talking about, we'll find a growing amount of 
different components; a series of elements, each of 
them with its own domain, but contributing - as a 
whole - to the new “platform” that is been built upon 
the New Generation Internet. In the technology 
layer, we can identify microformats like xhtml or 
FOAF (Friend-Of-A-Friend) that could be 
generalized as semantic web technologies (with 
small letters, to be differentiated from Semantic 
Web efforts from W3C), Web Services acronyms 
(UDDI, WSDL, XML, SOAP, XSLT), SOA as THE 
architectural paradigm or AJAX as a new 
technology combo aiming the developing of a new 
generation of rich user interfaces. 
The majority of them appear in the detailed figure 
below, while you can miss some acronyms. Don't 
worry about it; it's the same with the upper layers: in 
the social software one, you have blogs (all kinds of 
weblogs), wikis, folksonomies... and the you can see 
processes like blogging, tagging, sharing... and the 
corresponding actions in the social layer but, at the 
end of the day, the key driver to have such a kind of 
layered architecture “up and running” must be 
innovation, USER INNOVATION, and its 
representation at every level in the scheme. That is 
the actual engine of this conceptualization, the only 
one that can support the conversational dynamic and 
emergent nature of this Next Generation Web. 
3 EDUCATION 2.0 
The history of the pedagogical models behind the 
traditional learning systems and tools has been built 
upon a series of well-known theories that have to put 
up with the new challenges the network society is 
realizing. If we briefly review these theories, in 
chronological order, we’ll be able to establish some 
kind of evolutionary path to end up with the “E-
learning 2.0” (Downes, 2005) that could be 
considered as the iCamp conceptual framework. 
Behaviorism is related with a passive learner and a 
traditional transfer mode for teaching in a one-way 
unidirectional (verbal) communication. This model 
is based on the “know-what” paradigm. 
Cognitivism is related with an active learner and a 
not so traditional tutor mode for teaching in a bi-
directional (mostly verbal and unbalanced) 
communication. This model is based on the “know-
how” paradigm. 
Constructivism is related with a so-called creative 
learner and a hardly seen coaching mode for 
teaching in a two-way bi-directional (mostly visual 
and almost balanced) communication. This model is 
based on the “knowing-in-action” (“learning-by-
Figure 1: Web 2.0 layered scheme (I). 
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