relationship after getting information from the mediators. However, both advantages
and disadvantages exist for hotels that decide to set up a contract with the mediator.
The result depends on how many customers the mediator holds. If the mediator has a
huge amount of customers, the hotels can benefit from such a big market and will enjoy
the contract. On the other hand, if the mediator has just a few customers, the contract
would force the hotels remain in the undesired situation.
Mediators that deal with airline companies cannot perform in the same way as deal-
ing with hotels, because airline companies are quite powerful and have dominant po-
sitions in the market. What mediators can do is to gather as much flights (promotion)
information as possible and provide it to the customers. Mediators can also be proac-
tive in this case, but only to the customers. The reason is that mediators can not tell an
airline company to arrange a flight on a specific date and time. However, they can query
customers when promotions are available. For example, if a mediator knows Jane goes
to Spain several times each month, and currently there are discount tickets to Spain, it
can inform Jane and ask her whether she wants to book a ticket. Economically, the more
valuable information a mediator can gather, the more profit it can gain, i.e. if a media-
tor has a dominant position among systems that provide flight information, customers
would have the preference to go to the mediator.
The necessity of different types of mediators indicates that a simple model of medi-
ator is not sufficient. What we need is to identify different business models of mediators
and the factors that determine the applicability of these models to different situations.
There are several reasons of using agents to model mediators. In real-world practice
of mediation, some of the most common aspects of a mediator codes of conduct may
inspire the design of a mediation system [16], which are as follows:
– Mediators must adopt a neutral stance towards all parties to the mediation;
– Mediators must conduct the mediation in an impartial manner;
– Within the bounds of the legal framework, any information gained by the mediators
should be treated as confidential;
– Mediators should not offer legal advice, but direct participants to appropriate sources
that are useful for the participants’ decision-making;
– Mediators should seek to maintain their skills by engaging in ongoing training in
the mediation process;
– Mediators should practice only in the fields in which they have expertise gained by
their own experience.
Intelligent agents can be considered as the most appropriate paradigm in order to
handle these aspects, because of their intrinsic capabilities, such as autonomy, reactivity,
pro-activeness, and sociality. Agents have goals, and can adapt to changing environment
by continuous learning and updating their knowledge.
Agents can be endowed with both economic and social goals. As a consequence,
interaction rules and norms should be incorporated into existing technical infrastruc-
ture in order to support the agents’ coordination. Since mediators are domain-specific,
one (or more) mediator(s) may be preferred to the others under certain circumstances.
Therefore, coordination is needed when multiple agents (mediators) coexist.
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