(Mathieu et al, 2000, p. 274). They include assumptions, knowledge, expectations,
being expressed symbolically through language, visual images, metaphors and stories
(Orlikowski and Gash, 1996). Frames are flexible in time and context (recall Giddens,
1984), and they are structured more as networks of meanings than as linear schemes.
By facilitating decision-making and problem-solving processes of people, frames
allow them to explain behavior of the world around them, to recognize relationships
between components, and to construct expectations for what is likely to occur next
(Rouse and Morris, 1986). Hence, frames have three crucial purposes: they help peo-
ple to describe, explain, and predict events in their environment [11, 29].
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