2 DIYD SYSTEMS AND THE
AUTOMOTIVE BUSINESS
DIYD (Do It Yourself Design) systems enable
companies to extend their markets anywhere,
anytime via the Internet. BMW, for example, sells
six out of ten cars to order. Although the order-to-
delivery time is very long, up to two months, much
longer than that for regular cars, customers are
prepared to wait (The Economist 2004). However
current systems usually only allow for a simple
selection of options and a visual presentation of the
result in the format of data sheets, tables and
photographs of the vehicle exteriors and/or interior.
The configuration system is not driven by customer
requirements. The user has to interpret to what
extent the various technical features will satisfy
his/her functional requirements and needs.
In order to support the user in his/her choices,
information should be presented in the most
comprehensible way. This can be accomplished by
offering the user detailed access to information using
reconfigurable electronic catalogues and presenting
the resulting configuration using 3D virtual
prototypes.
The use of 3D virtual prototypes in a virtual
environment can enhance visualisation and
perspective viewing of the designed car. Unlike 2D
graphics, users can interact via the web browser to
navigate around an object and to move and rotate it.
This type of Virtual Reality is much more flexible
than a static image and allows for an apparently
infinite number of different views on the vehicle. It
is characterized by the use of 3D computer models
presented on a 2D computer screen using 2D
interaction devices like a mouse. The use of such
interactive visuals has already undergone two cycles
of hype in the internet business. But it was not
successful due to overloaded solutions and
bandwidth problems of the internet. Recently the
technologies behind have gained momentum in the
European automotive industry in the field of Digital
Mock-ups (Döllner & Kellner 2000), which are used
very successfully in the development process
employing again the internet for both intranet and
B2B communication. Thus the time has come to
transfer this success to field of mass customization
and DIY design.
But Virtual Environments go beyond. Immersive
systems allow for a dynamic stereoscopic view on
the vehicle exterior and interior and add intuitive 3D
interaction by tracking technology to the user
interface. These sophisticated VR solutions are
currently used in vehicle design and development.
Internal projects in the automotive industry showed
that VR technology was still too expensive to be
used in customer communication and vehicle
configuration around 5 years ago. This was mainly
due to the use of expensive hardware. In the
meantime inexpensive VR systems on commodity
hardware basis have been developed in Europe, e.g.
within the VIEW project (Wilson & D’Cruz 2006).
These results can be further exploited to develop
appropriate VR systems for mass customization and
visualisation.
3 THE CATER SYSTEM
As already stated, current systems usually only
allow for a simple selections and 2D visual
presentation. We present an intelligent and user-
friendly e-commerce solution, namely CATER, by
adopting additional technologies such as a
configuration engine supported by ontologies,
advanced search mechanisms, and 3D visualisation
in a virtual reality environment. The focus of the
system is on the vehicle industrial sector; however
the intention is that the system will be suitable for
suppliers, and wholesalers, from other sectors, such
as furnishing, clothing etc.
In our use scenario a customer is connected to
the CATER system using a traditional web browser.
He searches in the 3D object database, by example,
to find particular components that are of interest to
him. The system, using an ontology, prevents him
from selecting components which are incompatible.
At the same time the user can pose particular
constraints, such as maximum cost, which are
honoured by the system. He can then use a VR
interface to connect the components together and
form a design that suits him. The final selection can
then be saved or forwarded to the factory for
realization. Figure 1 presents the basic modules of
the CATER system architecture.
Figure 1: The main modules of the DIYD system.
A DIYD (DO IT YOURSELF DESIGN) SYSTEM FOR VEHICLE DESIGN BASED ON 3D VISUALIZATION AND
ONTOLOGIES
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