duced, among them the average page view duration
and the number of news categories visited by the par-
ticipants. For each attribute at least two pairs of user
tasks showed a significant difference. Using these at-
tributes, it is possible to differentiate between all three
tasks.
The next step will be to examine further behav-
ioral aspects, e.g. the scrolling. A question of par-
ticular importance will be whether the attributes nec-
essary to recognize a user task are general or can be
applied to only one kind of Web site. In the worst
case this would mean that a task recognition strategy
has to be developed for each type of Web site sepa-
rately with specialized attributes added to the general
attributes.
The findings of this study will be used for the
formulation of hypotheses describing the relationship
between user task and behavior. A further study in a
more natural surrounding with more participants and
thus more data will be conducted to prove these hy-
potheses. On the basis of the outcomes of this next
study, methods of automatic user task recognition can
be developed which will lead to a new quality of
user support. Knowing the user’s task means that the
user’s current needs are revealed. According to the
task, different services could be offered. Fact Find-
ers would certainly welcome a search functionality,
whereas forums concerning the topic which the users
are interested in can be offered when performing In-
formation Gathering. In the case of Just Browsing,
entertainment and distraction play an important role,
thus, these users might be interested in pictures and
videos. Moreover, the method with which link recom-
mendations are found could be altered; in the case of
Fact Finding, text mining is applicable whereas meth-
ods like the association rule mining can be used for
the other two tasks. However, Information Gathering
requires that the recommendations refer to the topic
which is currently of interest. These are only a few
of the manifold applications of user task recognition
which makes clear how important further investiga-
tions on this topic are.
ACKNOWLEDGEMENTS
We would like to thank Friedemann W. Nerdinger and
Stefan Melchior from the chair of Economic Psychol-
ogy at the University of Rostock for their support in
the study design. We also want to thank the peo-
ple who took part in the experiment. This work was
funded by the DFG (Graduate School 466).
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