
 
Again, we can see that the optimal investment is 
not the same for all the aggregations used. Note that 
other types of GHA operators may be used in the 
analysis such as the ones explained in Section 4. 
A further interesting issue is to establish an 
ordering of the investments. This is very useful 
when the investor wants to consider more than one 
alternative. The results are shown in Table 4.  
Table 4: Ordering of the investments. 
 Ordering 
Max 
A
5
⎬A
3
⎬A
4
⎬A
1
=A
2
Min 
A
2
=A
4
⎬A
1
=A
3
⎬A
5
 
AM 
A
2
=A
5
⎬A
1
=A
3
=A
4
 
WA 
A
2
=A
5
⎬A
1
⎬A
3
=A
4
 
OWA 
A
2
⎬A
3
⎬A
4
⎬A
1
⎬A
5
 
OWQA 
A
5
⎬A
2
⎬A
4
⎬A
3
⎬A
1
 
HA 
A
2
⎬A
4
⎬A
1
⎬A
3
⎬A
5
 
AHA 
A
5
⎬A
2
⎬A
1
⎬A
3
⎬A
4
 
HQA 
A
5
⎬A
2
⎬A
1
⎬A
3
⎬A
4
 
HGA 
A
4
⎬A
3
⎬A
1
⎬A
2
⎬A
5
 
 
As we can see, we get different orderings of the 
investments depending on the aggregation operator 
used. 
7 CONCLUSIONS 
We have introduced the generalized hybrid 
averaging (GHA) operator. It is a generalization of 
the hybrid averaging (HA) operator by using 
generalized means. We have seen that it is very 
useful when we want to consider subjective 
probabilities and the attitudinal character of the 
decision maker in the same problem. With this 
generalization we have found different special cases 
such as the hybrid geometric averaging (HGA), the 
hybrid quadratic averaging (HQA), the WA, the 
OWA operator, the OWG operator, etc. We have 
further generalized the GHA operator by using 
quasi-arithmetic means. Then, we have obtained the 
quasi-HA operator.  
We have ended the paper with an application of 
the new approach in a decision making problem. In 
this case, we have focussed in a financial problem 
where we have seen the usefulness of the new 
approach in the selection of investments.  
In future research, we expect to develop further 
extensions to the GHA operator by adding new 
characteristics in the problem such as the use of 
inducing variables. 
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