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have not been met by the service providers. We see
potential breakthrough opportunities by new
offerings formed from thousands of raw ideas.
We were also expecting to see more ideas related
to new developments in the Internet such as social
networking and the creation of mobile user-
generated content. Another topic that we expected to
see more was commerce, payment and identification
of users using mobile technology. Both of these
developments are active in the Internet, but
participants of these events did not see the need for
carrying out these tasks with their mobile systems.
Many of these services, however, require that
new revenue-models should be defined, which
would enable the penetration of mobile services
based on the content and interest rather than merely
on data traffic costs.
5 CONCLUSIONS AND FUTURE
WORK
The 40,000 ideas for new mobile services expressed
by the participants are far from well-defined
business concepts ripe for commercialization. The
ideas still require further development and
professional elaboration before they can be
introduced to the market as products or services.
In this study we presented the findings based on
a technical analysis of 4,000 ideas. The findings
were grouped into three principal practical
implications: 1) Consumers share their ideas freely,
2) vast majority of the ideas can be implemented by
means of existing technologies, and 3) consumers’
technology foresight appears to be restricted by their
experience with current technology and paradigms.
In order to advance this development we plan to
carry out a set of analyses for the idea database. One
particular topic that we are interested in is
comparing the differences in ideas of people of
different age. We want to explore this further in
future studies. We will continue to expand the Idea
Movement to other countries, cultures and
nationalities in the near future. The Idea
Movement’s (www.idealiike.fi) idea bank is now
open in Finnish for all commercial, research and
educational purposes. The ideas will be opened up in
English as well. This enables the development of
these ideas in global context.
We predict that the actual value of these ideas is
generated in the idea refinement phase where
hundreds of ideas are combined and enriched
through the conceptualization process. This is a task
reserved for companies and organizations with the
ability to efficiently commercialize the services. Idea
Movement, therefore, makes a link between the
intellectual capital of ordinary citizens and the
technology business know-how of companies which
results in a potential win-win situation.
ACKNOWLEDGEMENTS
We acknowledge Idea Movement Partners, Maaretta
Törrö and Anssi Öörni.
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