Another key component in the transformation of
health care is the shift in locus of care: where and
when the care is delivered. Homes, for example have
become significant locus of postoperative recovery
instead of extended hospital stays. They have also
become important locus of chronic disease
management and psychological counseling.
Shopping malls, on the other hand, are emerging has
locus of health checkups. The ability to transport
information over geographical domains – between
hospitals, clinics, laboratories, homes, pharmacies,
and employers – is a key catalyst of the changing
profile of the locus of health care. Thus consumers
may soon expect that the care be centered on them,
and that it be delivered wherever they are located,
whenever they desire, and by whomever they chose
based on performance – just as with travel services
and books stores.
4.2 Temporal Transportation
In spatial transportation time is a factor only in terms
of measuring the speed of the movement. In eHealth
it is not enough to consider time simply as the
denominator for measuring the rate of spatial
movement. It is necessary to consider temporal
transportation as a separate dimension to explicitly
incorporate the longitudinal characteristics of health
care and the associated transportation of information
over time. Personal history, family history, treatment
history, a disease epidemic, the presentation of a
disease, etc. are all longitudinal. They occur over
time and many subsequent events are likely to be
related to or dependent upon preceding events.
Without reliable, valid, and timely information about
the past the care of a person’s health can be
adversely affected.
Temporal transportation, as the label suggests, is
the movement of information over time. The
temporal dimension of the information may range
from advance information, real time information,
encounter information, post-encounter information,
personal lifetime information, to the family lifetime
information. In the near future it may stretch to
ancestral information. The problem of temporal
transportation is to continuously incorporate current
data in a life-cycle record, and to ensure that the
latter is always complete, accurate, and accessible.
The temporality of the information available at
the time of service can have a significant impact
upon its outcomes and quality. It is generally
assumed that ‘larger the temporal domain the better’,
both for prevention and treatment of serious
conditions. A paramedic at the scene of an accident
has information only about the current state; his
performance can be improved significantly if he or
she can access the patient’s history remotely from
the scene or by reading off a smart-card carried by
the victim.
4.3 Semiotic Transportation
Last, but not the least, the process of extracting
value from health care information (personal,
medical, and business) and using it to improve
health care is semiotic. It is the process of
discovering relationships, interpreting their meaning,
framing it in a particular context, and translating into
action. The transportation of information across the
semiotic layers (morphology, syntax, semantics, and
pragmatics) is semiotic transportation (Ramaprasad
and Rai 1996; Ramaprasad and Ambrose 1999;
Ambrose, Ramaprasad et al. 2003; Payne, Mendonca
et al. 2007).
Semiotic transportation is the movement of
information along the semiotic ladder to generate
knowledge and action based on the data. Such
transportation, for example, is embodied in the
processes of data mining, knowledge discovery,
clinical translation, and knowledge supply network
(Mak and Ramaprasad 2003). It is the method of
extracting knowledge- and action-value from data.
The progression along the semiotic domain can be
labeled as: (a) formalizing the data morphology, (b)
discovering the relationships within the data, (c)
interpreting the meaning of the relationships, (d)
framing the meaning in context to generate
knowledge, and (e) based on the knowledge
determining the appropriate action. Thus
information can be transported as data, analysis of
the data, the interpretation of the analysis,
conclusion based on the interpretation, or action
recommendations based on the conclusion. The
medium and the method of transporting at different
semiotic levels can vary considerably. A journal
article abstract may be sufficient to transport the
conclusions and action; a high speed network may
be needed to transport the raw data on medical
research or business finances.
The heavy emphasis on data-driven practices
such as evidence-based medicine, fact-based
management, and balanced score-cards to ensure the
quality of health care service have played a key role
in the emergence of the importance of semiotic
transportation. The availability of large volumes of
data and the ability to transport them over space and
time have also contributed to the increased value of
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