5 CONCLUSIONS
The NPD and ECM model framework introduced
above address several issues that earlier models
didn't. In this model, we capture important new
product design and development characteristics such
as iteration and overlapping of NPD process,
interaction among different functional areas,
resource constraints and its using priority. We also
take into account the size of NPD projects and ECRs
in terms of their arrival rates and processing effort.
From the simulation results, a number of
conclusions can be drawn:
1) ECM is an important aspect to the success
of an NPD project. On one hand, it solves
safety or critical functionality problems of a
product. And it reflects customer
requirements or technology developments.
On the other hand, it also consumes a
considerable amount of product
development resources which in turns
affects the lead time and productivity of
regular NPD activities significantly.
2) While each of the six model variables,
overlapping, NPD departmental interaction,
ECM effort, resource constraints, arrival
rate, and resource using priority, affects the
overall lead time and productivity of both
NPD and ECM by some extent, the effect
of resource constraints is most significant.
3) As stated in Section 4, this model addresses
decision-making suggestions for firms
under different organization environment
and resource constraint condition.
Specifically, when the resource capacity is
limited, a medium level of overlapping and
high departmental interaction is suggested
to optimize system resource utilization.
However, there are several aspects of this model
that need further investigation. First, the assumption
that one EC is confined in one NPD activity is not
always true. An EC that requires rework in a design
activity may propagate to other activities in design
or production phase. Future study should include
engineering change propagation as one feature of the
ECM process. Second, in the current model, we
assign to an NPD entity probabilities for feedback
iterations. However, when a new product project
needs to go back to earlier NPD activities for a
rework, subsequent activities need to be followed
again no matter how many times these activities are
repeated. In other words, an NPD entity has to go
through again all the downstream activities after
being sent back to the iteration starting point. Feed-
forward flexibility and learning effects for iteration
need to be considered in future work. Third, in this
model, it is assumed that NPD and ECM share the
same pool of resources with using priority. We could
let NPD and ECM have their own dedicated
resources. Or, NPD and ECM still use the same pool
of resources. But ECM requests for outsourcing
when resources are not available. In this case,
different utility costs can be set for using resources
within a department, cross departments, and for
outsourcing. Fourth, besides lead time and
productivity, other critical criteria such as resource
utilization, total cost, and customer satisfaction, can
be adopted to review and evaluate the impact of
ECM throughout NPD process.
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