The study was conducted at a mobile
telecommunication organisation within the South
African context, in an environment with a great
demand for skills and an extremely competitive
industry where innovation and value proposition are
key differentiators to increasing market share. The
characteristics were derived from a qualitative study
and further research is needed to generalise the list
of characteristics. However, according to informal
discussions with key decision makers within
different companies in South Africa, there is strong
evidence that these may also be appropriate for
smaller companies.
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