of glasses or the breaking of an arm. Beyond this,
accessibility also makes the products more
accessible to people who do not have any kind of
disability (W3C 2008c).
According to the European Commission, ICT are
a powerful engine for employment and growth. A
quarter of the GDP of the European Union and 40%
of the productivity growth is due to the ICT. These
facts show the importance of proactive policies to
react to the deep technological changes (EU 2002b).
Jim Thatcher and Shawn Henry claim that the
web accessibility goal consists in, providing to all
the disabled citizens, the ability to perceive,
understand, navigate and interact with the Web, even
if they have visual, hearing, physical, cognitive,
speech or neurological impairment (Thatcher,
Henry et al. 2006).
2.1 Web Accessibility – World
Perspective and Regulation
In the year 2002, the Portuguese National Institute of
Statistics - INE promoted a demographic study
named “Censos 2002 – População residente com
deficiência segundo o grau de incapacidade e sexo”.
According to this study, there were 634000
Portuguese citizens with some kind of disability.
This number represents 6% of the entire Portuguese
population (INE 2002).
The World Health Organization – WHO claims
that about 10% of the world population suffers, from
some kind of disability or incapacity. This number
clearly shows the existing need for health and
rehabilitation services. Due to this, the WHO created
an action plan called “Disability and Rehabilitation
Action-Plan 2006-2010”, whose mission goes not
only, for trying to disseminate and create awareness
of this reality throughout the world community, but
also to create initiatives that help in the process of
recovery and re-integration of disabled people back
to society (WHO 2006).
The first time web accessibility was matter of
business, in the European Union, was in September
2001, through a communication made by the
European Commission. This communication was the
result of the analysis made to the “eEurope 2002”
action-plan, that was approved in the Feira’s
European Council (EU 2002b). After 2001, and has
the web accessibility importance was growing, the
European Commission launched the “eEurope 2005”
action-plan. This plan goal was the creation of
modern public websites and the creation of a
dynamic environment for e-business. According to
the same action-plan, the referred creations would be
made with the help of an enormous amount of
broadband access offers, with competitive prices and
through a secure info structure for information (EU
2003).
Web content accessibility has been order of
business to various world entities, such as the W3C
consortium that, in the year of 1999, created the
World Accessibility Initiative – WAI. This initiative
was created aiming to be a parallel organization to
the W3C. Its mission should be developing
guidelines (that would be understood has the
international standards for web accessibility),
developing support materials for a better
understanding of the web, developing web
accessibility and developing new resources, through
international cooperation (W3C 2008a).
Since the year 1999, WAI has been aiming for
the increase of web content accessibility, by creating
several tools that allow it. An example of these tools
is the Web Content Accessibility Guidelines. These
guidelines are an explicative document of how to
create web content, so that it can be accessed by just
anyone, including those who have some sort of
disability. According to these same guidelines, web
content is all the information within a web page or
web application. These accessibility guidelines are
characterized by tree main aspects, the guidelines
checkpoints, the priority levels (level 1, level 2 and
level 3) and the conformance levels (level A, level
AA and level AAA) (W3C 2008c).
The world awareness, for the web content
accessibility issue, is growing every day. This same
awareness is globally penetrating the enterprise
markets. This has been happening because, disabled
people are using ICT in a more regular basis, and
their economical influence is also growing. As a
consequence of this global “movements”, the
Portuguese enterprise market should also adapt itself
to this new reality.
2.2 The Importance of Accessible ICT
The ICT allow speeding up the pace of technical
progress, modernization and economical structural
adjustment. Since ICT stimulate, in a large extent,
the competitiveness, the European Union must take
every opportunity offered by them (EU 2005).
The ICT currently have a very high penetration
rate in the Portuguese enterprise market. The
Agency for the Society of Knowledge confirms this
statement in the analysis made to the Portuguese
National Institute of Statistics inquiry, according to
witch 95% of the enterprises, with ten or more
employees, are computer users, and 84% of these
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