partners). A churning network reflects the formation
of new alliances and the deletion of existing
alliances. While the average portfolio remains stable
in term of the number of partners, there is a rotation
of partners.
In order to empirically study how process
innovation can affect an enterprise network, an agent
based model is used. Agent based simulation is an
effective paradigm for studying complex systems. It
allows the creation of virtual societies, in which each
agent can interact with others basing on certain
rules. In this way, a social system can be observed as
if it were a laboratory study, by repeating the
experiments all the needed times, and changing just
some parameters, by leaving all the others still
(coeteris paribus analysis), something that would be
impossible in the real system. The agents are basic
entities, endowed with the capacity of performing
certain actions, and with certain variables defining
their state. In the model presented here, the agents
are reactive, meaning that they simply react to the
stimuli coming from the environment and from other
agents, without cognitively elaborating their own
strategies. An agent based model consists of a
multitude of software agents (both homogeneous or
heterogeneous), each type being endowed with
particular local properties and rules, put together
within an environment, formally described as a set
of parameters and rules. When the model is formally
built and implemented, emergent results can be
observed, thus inferring cause-effect relations by
simulating different core scenarios.
In the present work, social network theory briefly
is analyzed and a definition of process innovation is
given. Then, the comprehensive agent based model
used is formally introduced, and it is discussed how
it can be employed to study how a process
innovation affects an enterprise network. Last, some
empirical results coming from the model are given
and the future work in this direction is discussed.
2 SOCIAL NETWORKS
A social network is a social structure made of nodes
(which are generally individuals or organizations)
that are tied by one or more specific types of
interdependency, such as values, visions, ideas,
financial exchange, friendship. Social network
analysis views social relationships in terms of nodes
and ties. Nodes are the individual actors within the
networks, and ties are the relationships between the
actors. These concepts are often displayed in a social
network diagram, where nodes are the points and
ties are the lines.
The idea of drawing a picture (called a
“sociogram”) of who is connected to whom for a
specific set of people is credited to Dr. J.L. Moreno
(1934), an early social psychologist who envisioned
mapping the entire population of New York City.
Cultural anthropologists independently invented the
notion of social networks to provide a new way to
think about social structure and the concepts of role
and position (Nadel, 1957; Mitchell 1969), an
approach that culminated in rigorous algebraic
treatments of kinship systems (White, 1963; Boyd,
1969). At the same time, in mathematics, the nascent
field of graph theory (Harary, 1969) began to grow
rapidly, providing the underpinnings for the
analytical techniques of modern social network
analysis. The strategic network perspective avers
that the embeddedness of enterprises in networks of
external relationships with other organizations holds
significant implications for enterprise performance
(Gulati, Nohria, and Zaheer, 2000).
Specifically, since resources and capabilities
such as access to diverse knowledge (Burt, 1992),
pooled resources and cooperation (Uzzi, 1996), are
often acquired through networks of inter-firm ties,
and since access to such resources and capabilities
influences enterprise performance (Mowery, Oxley,
and Silverman, 1996), it is important from a strategy
perspective to examine the effect of network
structure on enterprise performance (Gulati et al.,
2000). Relationships between enterprises and their
partners affect enterprises’ alliance-building,
behaviour and performance (Ahuja, 2000; Almeida,
Dokko, & Rosenkopf, 2003; Powell, Koput, Smith-
Doerr, & Owen- Smith, 1999; Stuart, 2000). There is
evidence that enterprises’ network positions have an
impact on their survival (Baum, Calabrese, &
Silverman, 2000), innovativeness (Ahuja, 2000),
market share (Shipilov, 2005), and financial returns
(Rowley, Behrens, & Krackhardt, 2000). However,
evidence remains mixed on which particular patterns
of inter-organizational relationships are
advantageous for enterprises. One of the key ideas
currently dominating the literature is Burt’s (1992)
open network perspective, according to which an
enterprise can obtain important performance
advantages when exploiting relationships to partners
that do not maintain direct ties among one another.
The absence of direct ties among a firm’s partners
(the presence of structural holes) indicates that these
partners are located in different parts of an industry
network, that they are connected to heterogeneous
sources of information, and that their invitations to
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