as a single agent increases the state and action
spaces exponentially and is thus unusable in multi
agent simulation, where so many entities act at the
same time. On the other hand, the actors involved in
real Social Systems have a local vision and usually
can only see their own actions or neighbours’ ones
(bounded rationality) and, above all, the resulting
state is function of the aggregate behaviours, and not
of the individual ones. While, as discussed in
Powers and Shoham (2005), in iterated games
learning is derived from facing the same opponent
(or others, sharing the same goals), in social systems
the subjects can be different and the payoff is not a
deterministic or stochastic value coming from a
payoff matrix, but rather a variable coming from the
dynamics of interaction among many entities and the
environment, not necessarily contained within a pre-
defined scale. Besides, social models are not all and
only about coordination, like iterated games, and
agents could have a bias towards a particular
behaviour, preferring it even if not the best of the
possible ones. In the following paragraph evidence
is given, coming from Behavioural Finance (BF),
that human beings are not completely rational and
are often biased in their perceptions.
The purpose of this work is not that of supplying
a optimized algorithms; instead, the presented
formalisms mimic the real cognitive process by
human agents involved in a social complex system,
when they face an individual strategic decision.
The work is divided in two parts: in the first part
the most important cognitive distortions analyzed by
BF are introduced, while in the second part a novel
technique is introduced, which keeps into account
some of the described perception errors.
2 BEHAVIOURAL FINANCE
The classic theory about expected utility supposes
the presence of optimizing behaviours and of
complete decisional rationality for the individuals.
This is not always true in the real world and many
empirical evidences prove that the economic agent
features systematic distortions, compared to the
prescriptions coming from the theories of markets
efficiency. This is studied and formalized by BF.
The cognitive distortions taking part in human
behaviour are divided into three categories: the
heuristics, the biases, and the framing effects.
Heuristics are rules proposed to explain how
individuals solve problems, give judgments, take
decisions when facing complex situations or
incomplete information. The justification for their
existence is founded on the assertion for which the
human cognitive system is based on limited
resources and, not being able to solve problems
through pure algorithmic processes, uses heuristics
as efficient strategies for simplifying decisions and
problems. Even if they succeed in most cases, they
could bring to systematic errors. At a psychological
level, when the number and the frequency of
information increases, the brain tries to find some
“shortcuts”, allowing to reduce the elaboration time,
in order to take a decision anyway. These shortcuts
are defined heuristics (or rules of thumb). On one
side, they allow to manage in a quick and selective
way the information; on the other side, they could
bring to wrong or excessively simplified
conclusions. The most significant heuristics are:
representativeness, availability and anchoring. The
first shows how agents tend to make their choices on
the basis of stereotypes that could lead to errors
caused by wrong estimates. When referring to the
availability, the individuals tend to assign a
probability to an event, based on the quantity and on
the ease with which they remember the event
happened in the past. Once again, the heuristic error
is the consequence of a simplified cognitive model.
Anchoring it the third heuristic behaviour that could
generate errors in the decision process; it’s the
attitude of the individuals to stay anchored to a
reference value, without updating their estimates.
It’s at the bases of conservative attitudes often
adopted by economic agents. Last but not least, also
“affect heuristics” could impact decision making; by
following their emotions and instincts, sometimes
more than logically reasoning, some individuals
could decide to perform a decision in a risky
situation, while not to perform it in other –
apparently safer – ones.
The biases are distortions caused by prejudices
towards a point of view or an ideology. Bias could
be considered a systematic error. The most common
biases are the over-optimism, confirmation bias,
control illusion, and the excessive self-confidence.
Many individuals have excessive confidence in their
own means, thus overestimating their capabilities,
knowledge and the precision of their information.
Confirmation bias is a mental process which consists
in giving the most importance, among the
information received, to those reflecting and
confirming the personal believes and, vice versa, in
ignoring or debasing those negating inner
convictions. On the contrary, the hindsight bias
consists in the error of the retrospective judgment,
i.e.: the tendency of people to erroneously believe,
after an event has taken place, that they would have
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