2 BRIEF REVIEW OF THE
LITERATURE IN MOTIVATION
Motivation in the educational field can be defined as
the attention and effort required to completing a
learning task (Moshinskie, 2001).
Motivation is a key factor for learning,
irrespectively of the nature of the learning process:
traditional learning, e-learning, b-learning, m-
learning, etc. (Wlodkowski, 1985; Dick & Carey,
1996; Hodges, 2004; Lynch & Dembo, 2004; Klein
et al. 2006; Keller, 2008).
According to Ryan & Deci (2000), two
important variables have to be distinguished in
relation to the motivation: the level of motivation
(i.e. how much motivation), and the type of
motivation (i.e. the orientation of the motivation).
The level of motivation is difficult to assess
given its subjective nature. Nevertheless, it is
possible to use questionnaires (Keller, 2008).
Regarding the type of motivation, at least three
different theories and two models can be
distinguished (Hodges, 2004), as it is reviewed in
the rest of this section.
The attribution theory holds that learners can
find controllable or uncontrollable reasons when
trying to explain their successes and failures. The
motivation stops when the reasons found are
uncontrollable. It is because students believe that
they are unable to perform the task.
Therefore, instructors should make an effort
to help learners to attribute the learning
outcomes to controllable reasons, and thus to
increase the motivation of the students.
The expectancy-value theory holds that students
expect certain results for their behaviour. The
motivation stops when the students stop thinking
that they are going to achieve the expected results.
Therefore, the bigger the likelihood perceived
by the students of getting the expected results is,
the bigger their motivation to work in the task is.
The goal theory holds that establishing goals is
the key to keep motivation in the time. In fact,
Beatty-Guenter (2001) identified goal orientation as
a significant attribute of those learners who
completed their distance course; and, Thompson
(1998) noted that learners who set clear goals
perform better.
Several types of goals can be distinguished. For
instance, proximal goals can be achieved in short
time, whereas distal goals are to be achieved in a
longer future. Furthermore, it should be explained
how to achieve the goals. The motivation stops when
there are not goals established, there are only distal
goals, or students do not know how to achieve the
established goals.
Therefore, several proximal goals regarded by
the students as feasible should be established
during the course.
It can be observed that these theories are quite
similar. In fact, they share some common underlying
concepts, such as the intrinsic/extrinsic nature of
motivation. Intrinsic motivation refers to doing
something because it is inherently interesting or
enjoyable. Extrinsic motivation refers to doing
something because it leads to a separable outcome.
Student with intrinsic motivation can learn in any
situation, therefore the focus should be placed on
students who need extrinsic motivation.
Regarding the models, the Time Continuum
(TC) Model, proposed by Wlodkowski in 1985,
claims that the motivation is crucial in three critical
points of the learning process: at the beginning
(attitude and needs), at the middle (stimulation and
affect) and at the end (competence and
reinforcement).
The ARCS model, firstly proposed by Keller in
1987 and studied since then (Keller, 2008), claims
that 6 categories has to be reviewed.
The first four categories are the original that
gave the name to the model: Attention, Relevance,
Confidence and Satisfaction. The last two added
categories are: volition (Kuhl, 1987) and self-
regulation (Zimmerman, 1998).
3 SOME PRINCIPLES OF
MOTIVATION
3.1 Explanatory Notes
Students with intrinsic motivation usually do not
have difficulties in any learning situation. Therefore,
the principles gathered in this chapter are mainly
devised for students who need extrinsic motivation.
In order to make the reading of these principles
easier, they are presented ordered by its source,
according to the previous section. For instance,
principles related to the theories are presented before
than principles related to the models.
If the same principle is related to more than one
theory or model then it is just mentioned the first
time that it appears.
It is out of the scope of this paper to create a
complete list of principles for improving the
motivation, as the focus is on the relevant principles
to improve the motivation in Blended Learning
approaches.
ON THE IMPROVEMENT OF MOTIVATION IN USING A BLENDED LEARNING APPROACH - A Success Case
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