fore, creating trust in the new heath and well-ness ser-
vices would be a very important requirement for new
service providers. Additionally, customers need to be
confident to share vast amounts of sensor data and pri-
vate medical information that would be needed to pro-
vide the service. Legislation like the Unfair Commer-
cial Practices Directive (Directive 2005/29/EC) (EC,
2010b) can only deter certain amount of misleading
claims from service providers but cannot create con-
fidence in the services as being beneficial.
1.1 Our Contribution
Knowledge about the social distance of a new cus-
tomer with existing consumers of a service is impossi-
ble to determine without access to the social network
of the new and existing customers. However, this data
is readily available at the numerous social networking
sites. These social networks have evolved into an im-
portant source of communication and trust building
on the internet. These trust relationships can either
be the individuals trust relationships in the physical
world or new ones based on virtual interactions.
For a health and well-ness service provider, cre-
ating and administrating yet another social network
would not be preferred option but to have a mecha-
nism that allows tapping into the existing information
at the social networks to give the assurance of the so-
cial distance between two parties. However, revealing
a person’s static identity at a social networking site or
openly revealing one’s social network is privacy inva-
sive. Therefore external sites that would like to create
trust in their services through recommendations from
friend’s network, need a mechanism to link into the
social networks without invading privacy. The mech-
anism should provide enough flexibility such that in-
dividuals are not forced to reveal their social networks
openly if they do not desire. Additionally, the social
networking site should not be able to gather and learn
about the various external services that the individual
subscribes to based on this mechanism.
The main idea of the paper is an anonymous social
stamp (created using existing RSA key certificates of
the social networking sites) that individuals can attach
to a statement (reviews, advices, configurations, etc.)
on service providers web-site or other review aggre-
gation sites for others to view. A new customer of the
service or application can view this statement and if
within a social distance can verify it.
The paper is organized as follows, in Section 2 we
clearly define the setting and the various parties in-
volved. In Section 3 the security and privacy require-
ments for our solution is described. Section 4 presents
the construction of our anonymous social stamp solu-
tion. The various interactions for initialization, gen-
eration and verification of the stamp is also presented.
In Section 5, we present other useful applications of
the anonymous stamp and end with conclusions in
Section 6.
2 SCENARIO
As mentioned previously, testimonials and advices to
use new services can have additional value if it can be
proved that they are written by someone within a so-
cial distance like friends-of-friends. This would pro-
vide some amount of trust in these statements com-
pared to statements made from total strangers. We
use a social networking site as a way to determine
this social distance. To make clear the setting, we
first present the various parties in the system and their
roles. Then we discuss the security and privacy re-
quirements for the different parties involved.
2.1 System Model
We present the relevant parties with an example as
shown in Figure 1. Alice is the party providing an
anonymous testimonial (or rating) of a service. How-
ever she would like to attach a proof (stamp) that can
help others viewing the testimonial to derive some
amount of trust in that statement, if they are related
within a social distance. Bob is a new customer who
would like to use the service and make an educated
decision based on the testimonials (one of which is
from Alice). He retrieves the testimonial and uses
the anonymous social stamp to contact the social net-
working site to know if the anonymous testimonial
writer is within a certain social distance of him. Based
on this information he can decide to either trust the
testimonial or ignore it.
3 SECURITY AND PRIVACY
REQUIREMENTS
For the anonymous social stamp to work as shown in
the scenario it has to fulfill certain security and pri-
vacy requirements as mentioned below:
• Verifiability. The social stamp can prove to a ver-
ifier (Bob) with the help of the social networking
site that the statement indeed belongs to a specific
user of the social networking site. The real iden-
tity or pseudonym at the social networking site
is not revealed but only the social distance is re-
vealed by the social networking site based on the
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