components, the environment stimuli, their perception function and also the reasoning
machine they use, because the ultimate goal of a rational agent is to maximize its
utility.
Typically, artificial intelligence (AI) agent models consider intelligent agent
decision processes as internal processes that occur in the mind and involve
exclusively logical reasoning, external inputs being essentially data that are perceived
directly by the agent. This perspective does not acknowledge any social environment
whatsoever. In this paper we start from a totally different perspective, by emphasising
the importance of social influences and a shared ontology on the agent decision
processes, which then determines agents’ activity. We shall henceforth refer to agent
as ‘it’ although the EDA model also applies to human agents. In any case, we are
particularly interested in the situations where information systems are formally
described, thus making it possible for artificial agents to assist or replace human
agents.
An important role of norms in agent decision processes is the so-called cognitive
economy: by following norms the agent does not have to follow long reasoning chains
to calculate utilities – it just needs to follow the norms.
However, instead of adopting a whole-hearted social sciences perspective, which
is often concerned merely with a macro perspective and a statistical view of social
activity, we have adopted an intermediate perspective, where social notions are
introduced to complement the individualistic traditional AI decision models: a
psycho-social perspective, whereby an agent is endowed with the capability of
overriding social norms by intentionally deciding so.
Our model enables the relationship between socially shared beliefs with agent
individual, private, beliefs; it also enables the analysis of the mutual relationships
between moral values at the social level with ethical values at the individual level.
However, we have found particularly interesting analogies in the deontic component,
specifically in the nature of the entities and processes that are involved in agent goal-
directed behaviour, by inspecting and comparing both the social processes and
individual processes enacted in the deontic component of the EDA model.
This was motivated by the close relationship between deontic concepts and agency
concepts, and represents a direction of research that studies agency in terms of
normative social concepts: obligations, responsibilities, commitments and duties.
These concepts, together with the concepts of power/influence, contribute to facilitate
the creation of organisational models, and are compatible with a vision of
organisations as normative information systems as well as with the notion of
information field that underlies the organisational semiotics approach, on which the
work presented in this paper is inspired.
As will be explained in more detail in the next section, an essential aspect of the
EDA model is that the Deontic component is based on the notion of generalised goal
as a kind of obligation, that encompasses both social goals (social obligations) and
individual goals (self obligations). Following a traditional designation in DAI, we
designate those individual generalised goals that are inserted in the agenda as
achievement goals, as in [4]. Figure 3 describes the parallelism between mental and
social constructs that lead to setting a goal in the agenda, and which justifies the
adoption of the aforementioned generalised obligation. Here, p represents a
proposition (world state).
()Bp
α
represents p as one of agent