thus p(a1) and p(a2) will not have a large influence
on p
if
(i.e., the degree of true and illusory agreement
will not have a large influence on the fate of the
concepts). Examining Figure 5, we can see that in
the above mentioned situation, the fate of each
concept will be predominantly dictated by its initial
strength c
0
, i.e., an initially rather strong concept
will disseminate throughout the group and become
stronger, and an initially quite weak concept will die
out. Note that since in this situation, agreement of
any type is almost irrelevant, that implies that a
concept may spread even if people do not share the
same meaning of it.
Again, a “real world” situation that could
conform to these conditions is the following.
Imagine a social group in which an authority (moral,
political, or other) pushes an oversimplified concept
(e.g., a slogan), and creates the conditions to make it
relevant (e.g., punishes dissent). As occurs with
commands, slogans may leave little room for
alternative interpretations (i.e., p
i
is large), which, by
equations (13) and (14) implies that agreement
ceases to be the predominant force that drives that
concept’s path. In other words, if an authority
presents a very simple idea that allows little room
for alternative interpretations, and succeeds in
making it relevant in people’s minds (i.e., makes c
0
sufficiently large), that condition will be sufficient to
strengthen the concept and disseminate it throughout
the social group, regardless of whether its meaning
is shared or not.
6 CONCLUSIONS
In the work we report here, we use our ABM to
develop a complex theory about the dynamics of
shared meaning in social groups. This use of ABMs
is not new, and has been advocated by Ilgen and
Hulin (2000). Our ABM embodies some very simple
rules of interaction, in keeping with Axelrod’s
(1997) KISS principle. However, the ABM’s
dynamics are not simple, as attested by the expanded
region of combinations of p(a1) and p(a2) in Figure
4, where bifurcations emerge.
Our theory development approach to Agent
Based Modeling led us to formalize the dynamics
through increasingly refined probabilistic models.
Not only is this currently allowing us to recursively
improve our ABM, but it also allowed us to clearly
link the conceptual and mathematical formulations
of our theory (respectively, sections 1 and 2, and
section 5), and to gain a more general and clear
understanding of the ABM’s dynamics.
It is true that our model is, at this point, purely
theoretical, and that it requires data to support it.
However, we incorporated into the ABM generally
accepted psychological theory, and as our sensitivity
analyses in 5.3 show, the ABM makes intuitively
correct predictions that were not built into it in an ad
hoc fashion. These two aspects, we think, are at least
evidence of the ABM’s face validity. We would be
very disappointed if future work shows that this
validity is only illusory.
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AN ABM OF THE DEVELOPMENT OF SHARED MEANING IN A SOCIAL GROUP
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