to turn to their doctors as their primary source of
medical information, and then if all else fails; turn to
the Internet for medical information. Given that on
average, a physician spends only fifteen minutes per
patient, this may not be enough time for seniors to
gather the necessary medical information to make
decisions about their health (Belzer, 1999). Coupled
with findings from the Gladden (2000) study which
reveals that communication between patients and
doctors are often problematic, in that patients often
express dissatisfaction for being labelled as “nosy”
when asking for information.
The Internet can become a great tool in helping
elderly individuals retrieve medical information at a
comfortable pace. Not only does the Internet provide
a timeless space for individuals to retrieve
information, it also provides individuals a place
where they do not feel judged, isolated, or
disempowered (Escamilla, 2006). By empowering
individuals prior to visiting a physician’s office to
ask questions, discuss treatment options, express
opinions, and state preferences during this time, it
has been shown that these individuals have better
health outcomes than those who do not (Campbell &
Nolfi, 2005). In addition, it was noted by Wicks
(2004) that reading was the medium of choice for
many elderly individuals, and that a majority of
individuals use the library to rent books, audio,
videos and participate in library programs. In light of
this, library staff and administrators may be
considered as resources to encourage these same
individuals to try and access information through the
Internet. In a study conducted by Campbell (2005)
on the use of the Internet to gather healthcare
information by the elderly (n = 52), it was found that
86.5% of individuals used the Internet to look up
information. Of this 86.5%, it was further found that
63.5% of these participants who used the Internet for
health information were influenced to change their
current healthcare behaviors (Campbell, 2005). In
another study conducted by Campbell (2003) one
such behavioral change was when individuals were
going to see the doctor, individuals were quoted as
asking “…why I am seeing him in the first place?”
This statement in itself is significant as it points
towards a cultural and behavioral change in how
individuals access healthcare resources. Moreover, it
was further noticed that because participants have
more knowledge and awareness of specific medical
conditions and treatment options, these individuals
had measurably better health outcomes than those
who did not use the Internet (Mahler & Kulik,
1990). In being able to ask specific questions,
treatment options, and having an overall higher
understanding of the different illness and their
ramifications, individuals today play a more
collaborative role with their doctor and allied health
professionals in making important decisions
regarding treatment options (Campbell, 2003). With
75% of respondents from Campbell’s study
(Consumer Informatics: Elderly persons and the
Internet, 2005) reporting playing a collaborative role
in decision making with their physicians. It is hard
to deny that the Internet has significant influence in
creating greater consumer awareness and
accountability with regards to their own health
(Campbell, 2005). As health wellness and other
related material are becoming increasingly
accessible and available on the Internet, older adults
will also become more familiar with using this
medium to retrieve information in self-diagnosis and
remote consultation. In a study conducted by Chou
& Wister (2005), it was observed that lay
information-seeking behaviour could positively
influence health promotion activities for the elderly
population. It was found that elderly participants
(n = 827, age 50+) within this study who would
retrieve and look up information regarding chronic
illness, seek assistance from health professionals,
gain knowledge of community services, and consult
with friends about their own illnesses were more
likely to take action in self-care activities (Chou &
Wister, 2005). Findings from such studies
(Campbell, 2005; Mahler & Kulik, 1990; Campbell,
2003; & Chou & Wister, 2005) help to build on the
empirical evidence that information retrieval can
translate into significant self-care action by those
exposed to ICT. In addition, not only do health
promotion activities increase with the individual,
health outcomes can also improve as elderly patients
remind medical practitioners regarding best practices
and proper treatment methods (Campbell & Nolfi,
2005).
Another popular tool emerging in healthcare
today is the idea and concept of a PHR. PHRs may
be defined as a person’s entire medical history at his
or her access 24/7. PHRs can house different
elements which can include doctor visits, notes,
laboratory results, pharmacy information, diagnostic
images, and other medical information (Sprague,
2006). In an online survey conducted in 2003 by the
Markle Foundation’s Connecting for Health Project,
it was found that those with chronic illnesses
(usually those in the higher age groups) and those
caring for elderly parents reported the highest and
most urgent interest in PHRs. Given such existing
interest in PHRs, the shift in the way individuals
manage and account for their health is already in the
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