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relationship with it. Furthermore, enhancing
customer satisfaction can be seen as important
initiatives that promote routinised members’
integration and avoid consideration of competitive
SNS. Higher satisfaction will not only increase
members’ tendency to recommend their SNS to
other members but also repeat patronising their SNS
(cf. Lam et al. 2004, Sánchez-Franco, 2009). In this
regard, future research will analyse the formation
and maintenance of social capital. How to maintain
and intensify the number of members and posts
remains a problem. If not gratified and involved
properly, members lose interest and eventually
reduce their level of interaction. That is to say,
identifying main determinants of PCS will be the
goals of our future research. In particular, we will
investigate the roles of individual differences in
building PCS.
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