
 
knowledge-intensive service industries. By 
performing and accomplishing each enterprise 
activity, the domain professional knowledge and 
experiences involving various ideas such as service 
innovation or service value-added are used. 
Therefore, it is most urgent task for implementing 
knowledge management effectively, to rapidly 
accumulate knowledge assets of enterprise and 
enhance the efficiency of knowledge-intensive 
service industries. 
Enterprise knowledge management can be 
implemented as either a systematization strategy or a 
personalization strategy (Hansen, Nohria, and 
Tierney, 1999; Nonaka and Takeuchi 1995). 
Systematization strategy is to manage explicit 
knowledge and enhance the spread and distribution 
of explicit knowledge through information systems. 
Personalization strategy allows an expert to share 
other experts’ own tacit knowledge (empirical 
knowledge) by cooperating and communicating with 
those experts. Meanwhile, tacit knowledge 
symbolizes the value of an enterprise and is 
generally hidden inside of personal mental models. 
The inability to transfer tacit knowledge to 
organizational knowledge (explicit knowledge) 
would cause it to be disappeared while knowledge 
workers leave their posts, ultimately losing 
important intellectual assets for enterprises. 
Professional virtual community is an interactive 
platform for enterprise experts to mutual creating 
and sharing empirical knowledge in knowledge-
intensive service industries (Pan and Leidner, 2003; 
Wenger 1998). The platform has recorded high-
volume rubbish information and empirical 
knowledge during the expert discussion. Therefore, 
how to manage and share these useful contents of 
knowledge discussion has become an important 
issue for empirical knowledge management in 
professional virtual community. 
In recent years, the proposed researches for 
virtual community are increasingly (Lin and Hsueh, 
2006, Chang et al., 2008, Li and Wu, 2010). 
However, these recent studies focused mainly on 
managing and searching for explicit knowledge from 
documents and information in virtual community. 
They still do not have a completed solution for 
managing and sharing empirical knowledge from 
professional knowledge and experiences. Therefore, 
experts' empirical knowledge requirements in 
professional virtual community can not be satisfied, 
and furthermore can not create services that would 
meet customer's satisfaction. 
Hence, this study develops a framework for 
empirical knowledge management to support 
professional virtual community in knowledge-
intensive service industries and effectively assist 
knowledge-intensive service industries enhancing 
service innovative abilities. To accomplish this 
objective, the following tasks are performed: (i) 
propose an empirical knowledge management model 
for professional virtual community, (ii) design an 
empirical knowledge management system 
framework for professional virtual community, and 
(iii) implement an empirical knowledge management 
system prototype for professional virtual 
community. 
2 DESIGN OF EMPIRICAL 
KNOWLEDGE MANAGEMENT 
MODEL FOR PROFESSIONAL 
VIRTUAL COMMUNITY  
This section first defines the knowledge-intensive 
service industry and analyzes its characteristics. 
Then, empirical knowledge for professional virtual 
community in knowledge-intensive service 
industries is modeled. Based on the modeled 
empirical knowledge, an empirical knowledge 
management model is finally designed to pave the 
way for system framework design. 
2.1  Definition and Characteristics 
Analysis for KISI  
Knowledge-intensive service industries (KISI) are a 
service value chain of higher knowledge contents, 
which have been established by utilizing cooperation 
modes as well as by combining sources from 
science, engineering and academia. Knowledge-
intensive service industries use innovative 
operational modes and technology application 
techniques to pursue the innovations of product, 
brand management, operation mode and service 
through conducting technologies, internet, 
professional knowledge, and services. Knowledge-
intensive service industries involve business 
services, communication services, financial services, 
educational services, legal consultation services, 
distribution services, and health services. 
Based on the definition of knowledge-intensive 
service industry, it has the following characteristics:  
(1) Knowledge-oriented: In knowledge-intensive 
service industries, the performance and 
accomplishment of each enterprise activity must 
highly rely on the utilization of domain knowledge 
and experience to ensure that their business models 
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