framework of evaluating, incorporating new
experiences and insights. Leonard(1998) considered
that knowledge is some kind of information which
has the character of relativity, actionable, subjective,
experiential and recessive. O, Dell (1998) pointed
out that knowledge is the action of making use of
information, which means that knowledge is the
actionable information, such as customer
information, product information, program
information and successful experience of
information. Zack (1999) considered that the rules of
information is knowledge, which emphasized the
relativity of information. Seviby(1999) pointed out
that knowledge is news, perception, knowing,
cognition, wisdom, determination, science,
experience, technology, insight, competence, know-
how, ability, learning, identification, etc., the
definition is decided according to its contents.
Long(2000) pointed out that knowledge is the
people's thinking, which is rooted in a particular
individual, group or process, it is situational, and the
knowledge embedded in language, stories, concepts,
rules and tools. Alavi (2001) divided knowledge into
five categories: mental status, target body, process,
use of information and capacity. Bhagat(2002)
considered that knowledge is obtained from the
changing, reconstructing and creating of different
information.
In the sum of the above consideration, we can
know the forms of knowledge:
(1) Know-how. People’s impression of reality which
is formed gradually in work, live and judgments
based on learning process. Action of know-how
comes from individual thinking, which is affected by
the individual factors, knowledge, experience,
undergoing, social status and social class. The forms
of know-how: ①Intuition. Intuition is the instant
cognition of some kind of phenomenon, this instant
feeling is a sudden feeling, the impression is
memorable, we have the feeling of know-how when
we judge something with intuition. ②Inspiration.
Inspiration is the sudden creative idea in the activity
of science, technology, production or the insight of a
phenomenon. The memorization of inspiration is
weak, it sometimes occur in a moment, and
sometimes disappear instantly, the occurrence of
inspiration is often inspired by something, objects or
situations, and it is also vulnerable to the
surrounding. Value of inspiration is different to
different people. ③Observation force. Observation
refers to the purposeful, conscious know-how
activity. It is an important method of gaining
experience in long process. Observation is a very
important activities of awareness, and it is widely
used in science and technology. ④ Mental models.
Mental models include assumptions, stereotypes and
impressions which are deeply rooted in people's
minds and affects how people understand the world
around them. ⑤Imagination and association.
Imagination is the awareness of people in the past,
which is constructed on the basis of things that he
did not experience or the ability of imagination.
Association is the judgments of other things about
the past experiences. The result of imagination and
association is human subjective consciousness,
despite it has some basis, the results are sometimes
not necessarily correct.
(2) Experience. Experience is based on the
understanding in the past and it is the effective
method of putting awareness of activities into
practice. Human being is continuing to explore the
survival since birth, and gradually master the
experience. Experience is gained through the
formation of knowledge. It is greatly influenced by
the individuals, and is difficult to be expressed with
language. Experience is very important in reality and
sometimes it plays a decisive role, such as the
producing of Swiss watches, the quality of watch
produced in Switzerland is better than in the other
countries, which is because of the difference of the
workers’ hand experience.
(3) Values. Values is a common approach and goals
of the organization. Values of enterprise is expressed
on enterprise culture, and which is the enterprise's
basic view of the long-term goals and values, it is
inherent in the basic activities of staff action.
Therefore, the enterprise should inspire employees
to make it consistent with enterprise values, which
cause them to put more enthusiasm in learning and
work.
(4) Information. Information is the regular useful
content that formed by the processed data. Peter •
Drucker said, "Information is the data of the
background and purpose given." We can say that
information is data on the nature.
(5) Technology. There are many forms of
technology in enterprise, such as production
technology, management technology, programs,
operating methods and skills. It is a very important
form of knowledge, which is accumulated during the
development of human being, and formed by the
continuous exploration and summary. Technology
can exist in the brains of people, and can also be
materialized in the machine tools and production
processes. The basic forms of technology: ①Trick.
The trick is a critical method that people solve
problems, which comes from practice. It is effective
method in the exploration of long-term, it is difficult
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