THE DESIGN OF THE FRAMEWORK OF THE SIYE

INTEGRATED E-COMMERCE PLATFORM BASED ON

THE THEORY OF THE INTEGRATED E-COMMERCE

Shuguang Kong

Institute of Economics and Management, Beijing Jiaotong University, Jiaotong University East Street, Beijing, China

Keywords: Integrated e-commerce, Integrated e-commerce platform, Siye Technology.

Abstract: This article describes the meaning and development of the integrated e-commerce and the integrated e-

commerce platform. The integrated e-commerce is the integration of ERP and e-commerce. The integrated

e-commerce platform is a e-commerce supply chain management system (eSCM) which is a

informationization platform for small and medium enterprises.Then, based on the theory, it proposes the

design idea of the framework of the SIYE integrated e-commerce platform.

1 INTRODUCTION

The concept of the integrated e-commerce was first

proposed by Gold Abacus. According to the

explanation of Gold abacus, the integrated e-

commerce is a new type of e-business models who

creatively integrates e-commerce with supply chain

management. It not only extends the scope of supply

chain management to company’s suppliers and

customers from the internal of a company, but

extends the scope of e-commerce to e-procurement,

credit certification, online payments and

collaborative work from information release and

business-opportunities search. It fully realizes the

integration of the management software and e-

commerce.

The integrated e-commerce is the integration of

ERP and e-commerce. It is a one-stop application

which can achieve the informationization of

management and e-commerce. SaaS(software as a

service) has a close relationship with the integrated

e-commerce. SaaS is referred to Software as a

Service, a completely innovative model of software

application which is emerged in the 21st century,

along with the development of Internet technology

and the application software. In brief, the software

companies made money by selling software before.

However, they give users free trials or charge a

small rental fee and make money by servicing users.

This kind of model reduces the expenses of

corporations and is more suitable for small and

medium enterprises to apply.

The integrated e-commerce platform is a e-

commerce supply chain management system (eSCM)

which is a informationization platform for small and

medium enterprises. It integrates the internal

business management with supplier management

and customer management. It is a one-stop

application platform for small and medium

enterprises to manage the internal business and to

participate various business activities. It can help

users to complete the internal management together

with the business management and collaboration

with external partners. Therefore, it can improve

overall operational efficiency. Besides, it helps users

to get more customer information, expand the sales

volume and smooth sales channels. It can help users

to optimize the structure of suppliers to reduce

purchasing costs. It can also offer a fast, efficient

marketing platform for complete-enterprise display

and product promotion. Therefore, it helps users to

realize low-cost brand promotion and product

marketing.

2 INTRODUCTION ABOUT THE

SIYE TECHNOLOGIES

SIYE Technology Company has been committed to

the promotion, consulting, implementation,

277

Kong S..

THE DESIGN OF THE FRAMEWORK OF THE SIYE INTEGRATED E-COMMERCE PLATFORM BASED ON THE THEORY OF THE INTEGRATED

E-COMMERCE.

DOI: 10.5220/0003511702770280

In Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS-2011), pages 277-280

ISBN: 978-989-8425-53-9

 2011 SCITEPRESS (Science and Technology Publications, Lda.)

development and services of enterprises

informationization for a long time. Recently, it is

mainly focused on the information construction of

the colleges and the entrepreneurship education. It

had been qualified successful bidder for the

Government Procurement Program of the Ministry

of Education of China for six consecutive years. It

will provide personalized products and services.

Besides, it will make an effort to give help for the

employment and entrepreneurship of the colleges’

students.

3 DESIGN OF THE

FRAMEWORK OF SIYE

INTEGRATED E-COMMERCE

PLATFORM

This section describes the design of the framework

of SIYE integrated e-commerce platform.

3.1 The Overall Design of the Platform

The integrated e-commerce platform is mainly

composed by the application services. It can help

users to achieve "external collaboration" from the

"internal management". Besides, these application

services are integrated so that it achieves the

integrated application.

The design of the framework of the platform is

shown in Figure 1.



Figure 1: The overall design of the platform.

3.2 The Analysis of the Framework

3.2.1 e-Commerce Site for BtoB

E-commerce Site for BtoB will provide a one-stop e-

commerce service platform which is based on the

Internet and is an integration of online business-

opportunities search, online discussion and online

trading between the firms. It can help enterprises to

promote products and services, look for business

opportunities, develop business partners and get

more orders and customers in the context of the

platform. At the same time, it is integrated with the

internal management of enterprises, so that it can

realize the tracking and information sharing during

the whole business process.

3.2.2 e-Commerce Transactions

Website Bao: It mainly provides services to help

companies quickly build their own personalized

Web site. What’s more, it also provides services for

publishing, search and subscriptions of business

opportunities. It will help companies to look for

business opportunities, develop business partners

and get more orders and customers while promoting

their products and services.

Cybershop Bao: Cybershop Bao provides a direct

marketing Website or online-store which is aimed at

the end consumers. It is fully integrated with the

eERP system in the background, so that it can

provide a complete solution from sales to

management.

Online payment: For BtoC business model, it

provides personal online payment function for

individual users. For BtoB business model, it

provides online payment capabilities for enterprises.

3.2.3 Business Management

Procurement Management: Including procurement,

purchasing storage, purchase returns. It can help

enterprises to fully manage procurement activities.

In the meanwhile, it can realize operational

synergies with suppliers through the payment notice,

receiving notifications, etc.

Sales Management: Including sales, sales returns,

etc. It helps firms to manage sales operations

roundly.

Inventory Management: Including procurement

storage, sale out-stores, returned purchases, sales

returns, other storage, other out store, stock-taking,

and so on. It helps enterprises to manage in-store,

out-store and remaining inventory storage of

products. It enables companies to know excessive

ICEIS 2011 - 13th International Conference on Enterprise Information Systems

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stock or shortage of products, so that they can

immediately reduce or supplement products which

can improve the efficiency of inventory management.

Financial Management: Including the purchase

payment, proceeds of sales, purchase refund, sales

refund, other income, other expenditure, etc. It can

provide financial revenue and expenditure

accounting information for external and detailed

analysis of financial reports for internal. Therefore,

it can provide supporting information for managers

to make scientific decisions.

3.2.4 Collaborative Commerce

Collaborative Bao: Collaborative Bao primarily

provides support for various features for the

enterprise and business partners on the supply chain

to realize business collaboration. It can help

enterprises to achieve real-time transmission of

business documents, real-time notifications of

business news and the tracking during the whole

business process.

Mobile Bao: Mobile Bao is composed of two

parts, the mobile mall and mobile business experts.

The mobile mall provides digital trade platform for

companies, which is based on mobile

communications network. Enterprises can build their

own mobile portal in the mobile mall for mobile

marketing, creating efficient marketing channels.

The mobile business experts are used in mobile

device to realize the collaboration of enterprise

management and supply chain. It enables users to do

management and online trading at their fingertips.

Users can find business opportunities, do business,

and manage their companies through mobile phone.

At the same time, it can reduce the cost of

informationization and improve the popularizing rate

of information technology.

BIM Software: BIM (Business Integration

Methodology) software provides instant means of

communication for exchange, office and

collaboration. Employees can use this tool to

communicate with colleagues at all levels of the

enterprise, upstream suppliers and downstream

customers. It enables users to receive real-time

tracking information and the enforcement notice of

miscellaneous service.

3.3 Advantages of the Platform

This part mainly analyzes the advantages of this

platform.

3.3.1 Integration of Online Trading and

Business Management

Buyers and sellers can use “E-commerce Site for

BtoB “to inquire/offer prices of products. Besides,

they can use BIM software to do business

negotiations, issue trading orders, complete the

execution of orders (income/consignment,

collection/payment) and complete real-time tracking

during the implementation process.

3.3.2 The Whole Process Control

The platform can manage the trading process of

releasing business opportunities, ordering,

collection/delivery, collection/payment, sales return

and refund. What’s more, it can track the executing

process of business each other.

3.3.3 Integration of e-Commerce and Online

Business Management

The platform can combine online transactions with

the enterprises’ internal management. It enables

companies to collaborate consultation / quoteprice,

order and the fulfillment process of the orders.

4 CONCLUSIONS

Traditional ERP software can help enterprises to

improve internal management processes and their

architecture. It can address the various internal

problems, such as informational isolation between

different systems, lack of coordination and other

operational problems. However, it only focuses on

internal business management and cannot integrate

the advantages of e-commerce. So that it can not

help companies to capture business opportunities

timely. With the development of e-commerce and

the focus changes of business management from

improving operational efficiency to providing high

customer satisfaction, the old ERP systems were

insufficient to support the integration of all business

processes on the entire supply chain. Integration of

external e-commerce and management software, that

is, the integrated e-commerce platform will be the

general trend.

THE DESIGN OF THE FRAMEWORK OF THE SIYE INTEGRATED E-COMMERCE PLATFORM BASED ON THE

THEORY OF THE INTEGRATED E-COMMERCE

279

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http://www.moe.edu.cn/

http://www.siyewang.com/

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